Worldwide Digital OOH Industry to 2024 - Key Drivers, Challenges and Trends
Dublin, July 16, 2020 (GLOBE NEWSWIRE) -- The "Global Digital OOH Market 2020-2024" report has been added to ResearchAndMarkets.com's offering.
The digital ooh market is poised to grow by $ 3.78 bn during 2020-2024 progressing at a CAGR of 4% during the forecast period. The reports on digital ooh market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the benefits of OOH advertisements over traditional advertisements, interactive OOH advertising and decline in competition from print advertising. In addition, the benefits of OOH advertisements over traditional advertisements is anticipated to boost the growth of the market as well.
The digital ooh market analysis includes application segment and geographic landscapes. This study identifies use of ai in OOH advertising as one of the prime reasons driving the digital ooh market growth during the next few years. Also, market consolidation and integration of technologies for digital signage will lead to sizable demand in the market.
The digital ooh market covers the following areas:
Digital ooh market sizing
Digital ooh market forecast
Digital ooh market industry analysis
This robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital ooh market vendors that include APG SGA SA, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, Lamar Advertising Co., oOh!media Ltd., OUTFRONT Media Inc., Stroer SE & Co. KGaA, and VGI Public Co. Ltd.. Also, the digital ooh market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
This study presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary.
The market research report provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.
Key Topics Covered:
1. Executive Summary
Market Overview
2. Market Landscape
Market ecosystem
Value chain analysis
3. Market Sizing
Market definition
Market segment analysis
Market size 2019
Market outlook: Forecast for 2019 - 2024
4. Five Forces Analysis
Five Force Summary
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition
5. Market Segmentation by Application
Market segments
Comparison by Application
Retail - Market size and forecast 2019-2024
Recreation - Market size and forecast 2019-2024
Banking - Market size and forecast 2019-2024
Transportation - Market size and forecast 2019-2024
Others - Market size and forecast 2019-2024
Market opportunity by Application
6. Market Segmentation by Type
Market segments
Comparison by Type
In-store advertising - Market size and forecast 2019-2024
Outdoor advertising - Market size and forecast 2019-2024
Market opportunity by Type
7. Market Segmentation by Category
Market segments
Comparison by Category
Billboards - Market size and forecast 2019-2024
Shelter - Market size and forecast 2019-2024
Transit - Market size and forecast 2019-2024
Street furniture - Market size and forecast 2019-2024
Market opportunity by Category
8. Customer landscape
9. Geographic Landscape
Geographic segmentation
Geographic comparison
APAC - Market size and forecast 2019-2024
North America - Market size and forecast 2019-2024
Europe - Market size and forecast 2019-2024
MEA - Market size and forecast 2019-2024
South America - Market size and forecast 2019-2024
Key leading countries
Market opportunity by geography
Volume driver - demand led growth
Market challenges
Market trends
10. Vendor Landscape
Vendor landscape
Landscape disruption
Competitive scenario
11. Vendor Analysis
Vendors covered
Market positioning of vendors
APG SGA SA
Clear Channel Outdoor Holdings Inc.
Focus Media Information Technology Co. Ltd.
Global Radio Services Ltd.
JCDecaux SA
Lamar Advertising Co.
oOh!media Ltd.
OUTFRONT Media Inc.
Stroer SE & Co. KGaA
VGI Public Co. Ltd.
12. Appendix
Scope of the report
Currency conversion rates for US$
Research methodology
List of abbreviations
For more information about this report visit https://www.researchandmarkets.com/r/r38vku
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