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Worldwide Mobile Advertising Industry to 2025 - Introduction of Video Advertisements is Driving Growth

·3-min read

Dublin, July 14, 2021 (GLOBE NEWSWIRE) -- The "Global Mobile Advertising Market 2021-2025" report has been added to ResearchAndMarkets.com's offering.

The publisher has been monitoring the mobile advertising market and it is poised to grow by $111.58 billion during 2021-2025 progressing at a CAGR of 10% during the forecast period. The reports on mobile advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growth in in-app advertising, introduction of video advertisements, and emerging trend of social media.

The mobile advertising market analysis includes type segment and geographical landscapes. This study identifies the rapid growth of programmatic advertising as one of the prime reasons driving the mobile advertising market growth during the next few years. Also, incorporation of AR in advertising, and increasing utilization of VR videos will lead to sizable demand in the market.

The mobile advertising market covers the following areas:

  • Mobile advertising market sizing

  • Mobile advertising market forecast

  • Mobile advertising market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile advertising market vendors that include Alphabet Inc., AppLovin Corp., Chartboost Inc., Criteo SA, Facebook Inc., InMobi Pte. Ltd., Matomy Media Group Ltd., MOLOCO Inc., Smaato Inc., and Verizon Communications Inc.. Also, the mobile advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.

Key Topics Covered:

1. Executive Summary

  • Market Overview

2. Market Landscape

  • Market ecosystem

  • Value chain analysis

3. Market Sizing

  • Market definition

  • Market segment analysis

  • Market size 2020

  • Market outlook: Forecast for 2020 - 2025

4. Five Forces Analysis

  • Five forces summary

  • Bargaining power of buyers

  • Bargaining power of suppliers

  • Threat of new entrants

  • Threat of substitutes

  • Threat of rivalry

  • Market condition

5. Market Segmentation by Type

  • Market segments

  • Comparison by Type

  • Display - Market size and forecast 2020-2025

  • Search - Market size and forecast 2020-2025

  • SMS - Market size and forecast 2020-2025

  • Market opportunity by Type

6. Customer landscape

7. Geographic Landscape

  • Geographic segmentation

  • Geographic comparison

  • APAC - Market size and forecast 2020-2025

  • North America - Market size and forecast 2020-2025

  • Europe - Market size and forecast 2020-2025

  • South America - Market size and forecast 2020-2025

  • MEA - Market size and forecast 2020-2025

  • Key leading countries

  • Market opportunity by geography

  • Market drivers

  • Market challenges

  • Market trends

8. Vendor Landscape

  • Overview

  • Vendor landscape

  • Landscape disruption

9. Vendor Analysis

  • Vendors covered

  • Market positioning of vendors

  • Alphabet Inc.

  • AppLovin Corp.

  • Chartboost Inc.

  • Criteo SA

  • Facebook Inc.

  • InMobi Pte. Ltd.

  • Matomy Media Group Ltd.

  • MOLOCO Inc.

  • Smaato Inc.

  • Verizon Communications Inc.

10. Appendix

  • Scope of the report

  • Currency conversion rates for US$

  • Research methodology

  • List of abbreviations

For more information about this report visit https://www.researchandmarkets.com/r/dqktd2

CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood, Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900


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