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Worldwide Social Video Growth Opportunities 2022 - Featuring ByteDance, Kuaishou, Meta and Alphabet
Dublin, July 21, 2022 (GLOBE NEWSWIRE) -- The "Global Social Video Growth Opportunities" report has been added to ResearchAndMarkets.com's offering.
Social videos are short recordings (between 15 seconds and 3 minutes) designed specifically for social media platforms. Social videos primarily serve to drive viewer engagement through interactions such as comments, reactions, likes, or dislikes. Individual users and businesses can create social videos. These videos are frequently only suitable for a specific hosting platform. Apart from promoting user interaction, social videos have various purposes, including brand building and expanding eCommerce operations.
The social video market is comprised of short-video platforms, which either feature short-form videos as their main feature or as one of their main offerings. Short-video platforms generate much of their revenues through advertising, with brands paying to place advertisements across users' feeds, either organically or inorganically. Short-video platforms also secure revenues through alternative channels such as premium subscriptions or paid customization, which are collectively referred to as consumer spending.
This highly competitive market is dominated by a few players, namely ByteDance, Kuaishou, Meta, and Alphabet. Nonetheless, the social video market is currently experiencing the abrupt entry of numerous competitors of various sizes and across regions and is driven by the prospect of profitable opportunities such as social commerce, livestreaming, or content creators.
The publisher forecasts that the global social video market will grow from $151.68 billion in 2021 to $637.94 billion in 2028, increasing at a compound annual growth rate (CAGR) of 22.7% during that period. From the publisher's view, higher growth rates will occur in the medium term, primarily related to the expected entry of streaming platforms, improvements in social media algorithms, and the expansion of video streaming capabilities across the globe. In the long term, the publisher expects this growth to slow down in relation to anticipated regulatory interventions.
Key Topics Covered:
1 Strategic Imperatives
2 Growth Opportunity Analysis, Social Video
Global Social Video Market - Scope of Analysis
Global Social Video Market - Global Mobile Advertising Spending
Global Social Video Market - Global Consumer Spending on Mobile Apps
Major Competitors for Social Video - Selected Participants
Market Share, Global Social Video Market
Key Growth Metrics for Global Social Video Market
Growth Drivers for Global Social Video Market
Growth Driver Analysis for Global Social Video Market
Growth Restraints for Global Social Video Market
Growth Restraint Analysis for Global Social Video Market
Revenue Forecast, Global Social Video Market
Revenue Forecast Analysis, Global Social Video Market
3 Growth Opportunity Universe, Social Video
Growth Opportunity 1 - Social Commerce and Digital Advertising
Growth Opportunity 2 - Content Creators
Growth Opportunity 3 - Alternative Types of Video Content
Growth Opportunity 4 - Livestreaming
4 Appendix
Companies Mentioned
ByteDance
Kuaishou
Meta
Alphabet
For more information about this report visit https://www.researchandmarkets.com/r/dxhftn
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