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Worldwide Toilet Roll Industry to 2030 - Featuring Procter & Gamble, Georgia-Pacific and Seventh Generation Among Others

·9-min read

Dublin, Sept. 10, 2021 (GLOBE NEWSWIRE) -- The "Toilet Roll Global Market Report 2021: COVID-19 Impact and Recovery to 2030" report has been added to's offering.

This report provides strategists, marketers and senior management with the critical information they need to assess the global toilet roll market as it emerges from the COVID-19 shut down.

The global toilet roll market is expected to grow from $20.15 billion in 2020 to $21.37 billion in 2021 at a compound annual growth rate (CAGR) of 6.1%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $27.08 billion in 2025 at a CAGR of 6%.

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Where is the largest and fastest growing market for the toilet roll? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Toilet Roll market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider toilet roll market, and compares it with other markets.

  • The market characteristics section of the report defines and explains the market.

  • The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.

  • Market segmentations break down market into sub markets.

  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.

  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.

  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

  • The toilet roll market section of the report gives context. It compares the toilet roll market with other segments of the toilet roll market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, toilet roll indicators comparison.

Major players in the toilet roll market are Procter & Gamble, Kimberly-Clark, Georgia-Pacific, Seventh Generation, Cascades, Essity, Reckitt Benckiser, Angel Soft, Caprice Green Toilet Paper and Charmin Ultra Soft.

The toilet roll market consists of sales of toilet roll also called as toilet paper used as a sanitary paper. The market includes the sales of toilet paper made from recycled paper or fresh leaves pulp and used for cleaning and maintaining personal hygiene, which are disposable and easily degradable products. The company's manufacturing toilet rolls are primarily engaged in manufacturing of toilet roll with one, two or multi layers, ultra-toilet papers and more used in household or commercial segments.

The increasing consciousness of the public to maintain cleanliness and personal hygiene especially among urban regions is increasing the demand for toilet rolls in public premises called Away-from-home (AFH) toilet paper. Countries with the fastest growing consumer markets like India and Indonesia are experiencing wider exposure to away-from-home toilet paper even if they don't consider toilet paper as a means of personal hygiene, could also increase the demand for toilet paper. In 2019, the revenue for away-from home tissue paper was US$ 27.48 Billion among which the major demand is experienced by the toilet paper in public premises. Therefore, the increase in demand for away-from home hygiene products among residents of urban regions is expected to drive the market.

Companies in the toilet roll market are increasingly using Through Air Drying (TAD) Technology, a high standard technology to produce paper. Toilet paper produced using TAD technology makes it suitable for rolled products and has high absorbency with improved properties of bulk. Ultra toilet paper is produced using TAD technology in which during drying the paper air is blown into the fibres. US is extensively using TAD technology in the production of tissue papers. For instance, Valmet is using eTAD Technology which produces soft, improved bulk and absorbency products with lower energy consumption and a sustainable process. This will give access to premium and ultra-premium tissue markets to the tissue manufacturers.

The toilet roll market covered in this report is segmented by product into pulp paper, recycled paper. It is also segmented by type into 1 ply, 2 ply, 3 ply, others, by distribution channel into online channel, offline channel and by end user into household, commercial.

Instability in the pulp prices affects tissue paper manufacturing restraining the tissue paper manufacturing market. The high pulp prices increase the tissue prices by 10%, which decreases the volume of tissue paper sold. Instability in pulp prices can be observed following an imbalance between the pulp supply and demand caused due to various factors like seasonal demand, foreign producers' influence in several markets, and more. The average price of hardwood pulp on September 28 in Shandong was 3675 RMB/ton, which was increased by 50 RMB/ton to 1.38% compared with the average price of 3625 RMB/ton on September 1, which is used in the manufacturing of tissues and toilet paper. Owing to the increase in demand by China which is considered to be the largest consumer of pulp globally. The price of the toilet paper whose major component is a pulp is affected primarily by the changes in the price of pulp which is expected to hinder the market growth.

In 2019, Cascades a Canada-based packaging and tissue products manufacturing company acquired Orchids Paper Products for an amount of US$207 million. The deal will benefit Cascades by supporting its revenue with the acquisition amount generated by the assets of Orchids Paper Products that includes Barnwell, South Carolina and Pryor, Oklahoma operations, and certain commercial arrangements and will help in execution of their strategic plan of modernization. Orchids Paper Products, a US-based company produce, convert and supply high quality consumer tissue products.

Key Topics Covered:

1. Executive Summary

2. Toilet Roll Market Characteristics

3. Toilet Roll Market Trends and Strategies

4. Impact of COVID-19 on Toilet Roll

5. Toilet Roll Market Size and Growth
5.1. Global Toilet Roll Historic Market, 2015-2020, $ Billion
5.1.1. Drivers of the Market
5.1.2. Restraints on the Market
5.2. Global Toilet Roll Forecast Market, 2020-2025F, 2030F, $ Billion
5.2.1. Drivers of the Market
5.2.2. Restraints on the Market

6. Toilet Roll Market Segmentation

7. Toilet Roll Market Regional and Country Analysis
7.1. Global Toilet Roll Market, Split by Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
7.2. Global Toilet Roll Market, Split by Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion

8. Asia-Pacific Toilet Roll Market

9. China Toilet Roll Market

10. India Toilet Roll Market

11. Japan Toilet Roll Market

12. Australia Toilet Roll Market

13. Indonesia Toilet Roll Market

14. South Korea Toilet Roll Market

15. Western Europe Toilet Roll Market

16. UK Toilet Roll Market

17. Germany Toilet Roll Market

18. France Toilet Roll Market

19. Eastern Europe Toilet Roll Market

20. Russia Toilet Roll Market

21. North America Toilet Roll Market

22. USA Toilet Roll Market

23. South America Toilet Roll Market

24. Brazil Toilet Roll Market

25. Middle East Toilet Roll Market

26. Africa Toilet Roll Market

27. Toilet Roll Market Competitive Landscape and Company Profiles
27.1. Toilet Roll Market Competitive Landscape
27.2. Toilet Roll Market Company Profiles
27.2.1. Procter & Gamble Overview Products and Services Strategy Financial Performance
27.2.2. Kimberly-Clark Overview Products and Services Strategy Financial Performance
27.2.3. Georgia-Pacific Overview Products and Services Strategy Financial Performance
27.2.4. Seventh Generation Overview Products and Services Strategy Financial Performance
27.2.5. Essity Overview Products and Services Strategy Financial Performance

29. Key Mergers and Acquisitions in the Toilet Roll Market

29. Toilet Roll Market Future Outlook and Potential Analysis

30. Appendix

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