Advertisement
UK markets closed
  • FTSE 100

    8,146.86
    -16.81 (-0.21%)
     
  • FTSE 250

    20,120.36
    -75.59 (-0.37%)
     
  • AIM

    776.04
    -4.39 (-0.56%)
     
  • GBP/EUR

    1.1845
    -0.0034 (-0.29%)
     
  • GBP/USD

    1.2686
    -0.0075 (-0.59%)
     
  • Bitcoin GBP

    52,272.31
    +690.34 (+1.34%)
     
  • CMC Crypto 200

    1,406.07
    -11.80 (-0.83%)
     
  • S&P 500

    5,431.60
    -2.14 (-0.04%)
     
  • DOW

    38,589.16
    -57.94 (-0.15%)
     
  • CRUDE OIL

    78.49
    -0.13 (-0.17%)
     
  • GOLD FUTURES

    2,348.40
    +30.40 (+1.31%)
     
  • NIKKEI 225

    38,814.56
    +94.09 (+0.24%)
     
  • HANG SENG

    17,941.78
    -170.85 (-0.94%)
     
  • DAX

    18,002.02
    -263.66 (-1.44%)
     
  • CAC 40

    7,503.27
    -204.75 (-2.66%)
     

Wyndham Adds All-Inclusive Resorts in Franchise Brand Deal

Grand Decameron Complex Bucerías, A Trademark All Inclusive Wyndham
Grand Decameron Complex Bucerías, A Trademark All Inclusive Wyndham

Wyndham Hotels & Resorts expanded its all-inclusive resort portfolio Tuesday through a new alliance with Decameron All Inclusive Hotels & Resorts.

This full franchise deal lets Wyndham add nine of Decameron’s all-inclusive resorts in Mexico, Panama, and Jamaica, involving 2,600 rooms.

The companies didn’t disclose the terms of the franchise contracts for the resorts.

The resorts will retain Decameron branding, which is not a new soft brand for Wyndham. However, the hotels coming in are soft-branded to either Wyndham’s Trademark Collection or Ramada. (Hard brands dictate many rules for property owners that soft brands don’t.)

ADVERTISEMENT

Travelers can book the resorts for cash or loyalty points via its site and app. Members of Wyndham’s loyalty program can now redeem points for free stays starting at 15,000 points a night. The award chart is static, not dynamic. Properties that are 15,000 will remain 15,000 points and those that are 30,000 will remain 30,000, regardless of season.

Decameron has more properties than the all-inclusive resorts joining Wyndham as franchises. Why are some included and others not? Wyndham said it sees “long-term opportunities with Decameron.”

In the short term, Decameron’s priority is greater distribution with its Caribbean resorts.

a view of a happy resort in latin america with a swimming pool and a body of water by an all-inclusive resort
a view of a happy resort in latin america with a swimming pool and a body of water by an all-inclusive resort

The Larger All-Inclusive Trend

The marketing alliance marks Wyndham’s latest move to boost its presence in the fast-growing all-inclusive resort sector. The deal expands the hotel group’s all-inclusive choices to more than 50 worldwide.

“Increasingly, operators like Decameron are turning to Wyndham, helping to significantly expand their reach,” said Gustavo Viescas, Wyndham’s Latin America and Caribbean president.

In late 2022, InterContinental Hotels Group (IHG) said on Monday that it had signed a licensing deal with  Iberostar to let IHG market up to 70 of that brand’s all-inclusive hotels and resorts.

Since 2021, Marriott has added about 20 all-inclusive resorts across Central America and the Caribbean to its Autograph Collection of hotels through a licensing deal with Sunwing Travel Group’s hotel division, which manages them.

Accommodations Sector Stock Index Performance Year-to-Date

What am I looking at? The performance of hotels and short-term rental sector stocks within the ST200. The index includes companies publicly traded across global markets, including international and regional hotel brands, hotel REITs, hotel management companies, alternative accommodations, and timeshares.

The Skift Travel 200 (ST200) combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. See more hotels and short-term rental financial sector performance.

Read the full methodology behind the Skift Travel 200.

Get breaking travel news and exclusive hotel, airline, and tourism research and insights at Skift.com.