Hit preschool series launching on European linear channels from this month
Master toy range from Simba Dickie Group also rolling out this Autumn
PARIS, October 24, 2022--(BUSINESS WIRE)--Regulatory News:
Xilam Animation (ISIN Code: FR0004034072, Symbol: XIL) (Paris:XIL), Academy Award®-nominated French animation studio Xilam Animation has secured a wave of new international broadcast deals for its hit CGI preschool comedy Oggy Oggy (156 x 7’) following the success of the show’s first season on Netflix since it debuted globally in August 2021. The new broadcast partners for Oggy Oggy include Clan/RTVE (Spain), RTS (French-speaking Switzerland), Hop! (Israel), Sony YAY! (India), Daekyo TV (South Korea) and E-Junior (UEA).
These new deals add to Oggy Oggy’s scheduled launch from this month on previously announced key European linear broadcasters, including Channel 5’s Milkshake! (UK), Toggolino/RTL Kids (Germany), Frisbee (Italy) and France Télévisions (France).
On the consumer products side, Simba Dickie Group will start rolling out its Oggy Oggy master toy range, which features a colourful collection of plush, figurines, playsets and vehicles, in stores across France, Germany and Italy this Autumn. Xilam has also just launched a dedicated Oggy Oggy e-shop featuring Simba’s products and exclusive items across apparel, puzzles and cushions, and the brand will feature at Kidexpo – Paris’s largest family event running 27-30 October – with the costume character participating in live shows. The upcoming linear broadcast and merchandise roll-out is being supported by an extensive marketing campaign including in-store activations, digital partnerships, and social media and influencer activity
Morgann Favennec, EVP Distribution at Xilam Animation, said: "Oggy Oggy has generated a fantastic response from preschoolers and families all around the world as they have warmly welcomed this fun, adorable and charming series into their hearts and homes. As Oggy Oggy continues to gain momentum, we’re excited to significantly bolster the show’s international footprint with a growing line-up of leading broadcasters and to bring even more young audiences this fresh iteration of our iconic Oggy and the Cockroaches franchise, as well as giving them a chance to recreate all their favourite episodes with Simba Dickie Group’s imaginative toy range."
Created by Xilam Animation’s Jean Cayrol and Cédric Guarneri, Oggy Oggy is a colourful CG preschool spin-off to Xilam’s iconic Oggy and the Cockroaches franchise. The series sees a young Oggy freed from the ceaseless tyranny of the cockroaches and living in a fantasy world inhabited by a vibrant community of cats.
As a major player in the animation industry, Xilam is an integrated studio founded in 1999 that creates, produces and distributes original programmes in more than 190 countries for children and adults, broadcast on television and on SVoD (Netflix, Disney+, Amazon, NBC Universal, etc.) and AVoD (YouTube, Facebook, etc.) platforms. With a global reputation for creativity and its capacity for innovation, an editorial and commercial expertise at the forefront of its industry, Xilam is positioned as a key player in a fast-growing market. Each year, Xilam, builds on its real successes and capitalises on powerful historical brands (Oggy and the Cockroaches, Zig & Sharko, Chicky, etc.) and new brands (Oggy Oggy in the pre-school sector, Mr. Magoo, Trico, etc.) which are consolidating and expanding a significant catalogue of more the 2,700 episodes and 3 feature films including the Oscar-nominated I Lost My Body. Xilam has unique GCI skills. Xilam employs more than 500 people, including 400 artists, across its studios in Paris, Lyon,
Angoulême and Hô-Chi-Minh in Vietnam. Xilam is listed on Euronext Paris Compartment B - PEA - SRD long Eligibility
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