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YHANGRY: London startup delivering affordable private chefs nets $1.5 m from backers including Eileen Burbidge

Naomi Ackerman
·2-min read
<p>Siddhi Mittal  and Heinin Zhang  met at Barclays</p> (YHANGRY)

Siddhi Mittal and Heinin Zhang met at Barclays

(YHANGRY)

An all-female led London-based startup that brings affordable private chefs to your door has netted $1.5 million (£1.09 million) in seed funding from a flurry of big-name serial investors to fuel its expansion.

Launched in late 2019 by former Barclays traders Heinin Zhang and Siddhi Mittal, the platform aims to “democratise access to premium private chefs” so that Londoners can book a previously elite-only experience for special occasions at home.

In the time it takes to book a restaurant, customers can choose a date and bespoke menu and book in a vetted chef for as little as £17 per person.

Menus range across cuisines, can be personalised, and can even have a pop culture theme, with past menus based on Netflix hit The Queen’s GambitYHANGRY
Menus range across cuisines, can be personalised, and can even have a pop culture theme, with past menus based on Netflix hit The Queen’s GambitYHANGRY

YHANGRY’s angel investors include former Tech Nation chair Eileen Burbidge’s Passion Capital, which was of the earliest backers of online bank Monzo. Other backers include Made in Chelsea star Ollie Locke and Index Ventures partner Martin Mignot, who has invested in companies such as scooter company Bird.

Zhang and Mittal met at Barclays and their extremely busy careers meant they missed the joys of a home-cooked meal. They wanted to recapture the joys of the dinner party for the time-poor millennial generation, and offer a Deliveroo-era, hassle-free private chef option.

Menus range across cuisines, can be personalised, and can even have a pop culture theme, with past menus based on Netflix hit The Queen’s Gambit.

The app currently has around 130 freelance qualified chefs on its books and has served around 7,000 Londoners. The pair will use the new capital to double the size of their team by the end of the year, and further develop YHANGRY technology and services across the UK, before targeting an international rollout.

Mittal said she believes Covid trends will benefit the start-up, even with the return of restaurants, as Londoners moving to larger, more suburban homes incentivises home-dining.

She said receiving the backing of the investors is “brilliant”, adding: “Our round was oversubscribed. We have backing from key venture capitalist angels as well as many startup founders and YHANGRY customers who had experienced the platform and wanted to support us.”

Locke said: “Finally, a platform that makes booking a private chef as easy as ordering an Uber. When I first tried YHANGRY I loved the ability to build a bespoke menu and instantly book a dinner party, leaving me free to finally catch up with friends and enjoy an extraordinary evening. I didn’t even have to worry about the clean-up.

“I immediately knew I had to be involved with the company. I’m delighted to be supporting Siddhi and Heinin on this journey and for more people to get the chance to enjoy such an incredible experience in their homes.”

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