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DGAP-News: YOC AG / Key word(s): Product Launch/Miscellaneous
YOC AG: VIS.X direct integration with global buying platform Adform
The closer cooperation between the two companies enables advertisers to gain full access to YOC's high-impact advertising formats. These can be bought programmatically with a high degree of transparency. The direct integration of the Adform demand-side platform with VIS.X results in an increase in the utilization of advertising inventory for publishers and an increase in sales rates.
As a consequence, the trading volume within the VIS.X platform increases and YOC's revenue potential is enhanced.
"Adform is one of the leading and most advanced buying platforms for the largest advertisers worldwide. Thanks to the direct integration into the VIS.X platform, all Adform customers and partners will now access the full effectiveness of our high-impact formats and benefit from our inventory," said Evgenij Tovba, CTO of YOC.
"We are very pleased to have successfully completed the direct integration with YOC. This integration gives our customers access to powerful and impactful ad formats that help them maximize advertising effectiveness," commented Gustav Mellentin, Adform EVP and Co-founder.
YOC plans to further expand its set of DSP direct integrations in VIS.X.
11.11.2021 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
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