Yahoo Finance The Yorkshire cafe serving up 600 full English breakfasts a week for just £1 each
It might have Gordon Ramsay reaching for a whisky but Britain’s cheapest cooked breakfast is being served up for just £1.
The artery-clogging full English includes bacon, sausage, fried egg, beans, tomatoes, mushroom, a hash brown and toast.
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And the cheap nosh is proving a hit with punters as the Number One cafe is shifting more than 600 breakfasts a week.
Joint owner Heather Smith, 53, says that lowering the cost of the breakfast means even homeless people will get fed for “next to nothing”.
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The mother of three said: “It has been a hit with builders in a morning because they see it as great value coming in for the most crucial meal of the day.
“It means single parents and parents with a lot of kids can eat for next to nothing, while we are still making a profit.”
Heather opened the venture in Doncaster, South Yorkshire, in January with help from friend Carl Welsh, 42, and the pair have run the promotion twice – before seeing the financial benefits.
Self-confessed “calculations expert” Carl said the cafe used a theory from TV’s hotel inspector Alex Polizzi to drop the price to increase turnover.
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They worked out that if they could sell more breakfasts at a pound they would gross more profit.
They now serve up about 300 breakfasts every weekend and 65 dishes on a weekday, sourcing the food from a variety of wholesalers and supermarkets and buying in bulk where they can.
“We are making a little marginal gain from the breakfasts – even though they are only £1,” added Heather. “By lowering the price more people can get a meal.”
