Rejina Pyo & Other Stories is shaping up to be one of the high street label's chicest collections yet. Launching this week, the collection features a slew of timeless, wearable pieces designed to stay in your wardrobe forever. Stories' designer collaborations don't happen as often and as regular as its big sister H&M, which only makes the spontaneous reveal that much more exciting.
You only need to see the new campaign images to see how easily these staples will fit into your summer wardrobe. The Seoul-born designer went looking in some pretty impressive places across the world to find the women to flaunt her designs. All with a connection to nature, a core inspiration for the collection, the women fronting the campaign include Lotta Klemmings, Sweden's only female oyster diver, Brittany Asch a florist and artist based in LA, and UK based grower and forager Poppy Okotcha, who is creating an edible and medicinal garden in Devon.
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The collection launches this Thursday 15th April, just in time for our return to pub beer gardens, hairdressers and shops. But you can get early access today (14th) by signing up to the & Other Stories newsletter.
Texture and sustainable materials are key, crafted from premium silks and organic cotton and wool, the collection features Rejina's signature stylings of sculptural dresses - you'll have seen plenty of Rejina fashion fans wearing the designer's famous Greta dress, with those voluminous sleeves, across Fashion Week and Instagram alike. A black dress that features exaggerated organza puff sleeves is a great nod to the Greta, and at a more affordable investment, with the collection's price points ranging from £55 - £175 . Linen co-ords, including blazers and matching shorts also feature, all in muted tones, which, when paired with trainers, make for perfect relaxed summer tailoring.
After a recent, equally exciting and fast-selling high street collab *cough* H&M x Simone Rocha *cough*, we say get in there nice and early Thursday morning to avoid the disappointment of everything selling out. In the meantime, lust over the dreamy images and soon to be new wardrobe summer staples here...