Yahoo Finance The 63 Best—or Most Shameless—Celebrity Booze Brands
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The 63 Best—or Most Shameless—Celebrity Booze Brands
By the time you read this, five more celebrities will launch their own spirits companies. Colin Jost will release a lo-cal tequila. Steven Segal will get into the Japanese whisky game. TikToker Dixie D’Amelio will start a coconut rum brand.
Just three years ago, when I tried to rank every celebrity spirit for Esquire, the number sat at 37, and even then, some were pretty dubious. (I’ve yet to see a bottle of Danny Devito’s supposed Limoncello.) That was so long ago, in fact, that my number one choice was an absinthe from Marilyn Manson; today the goth icon claims he hates the taste of absinthe, has quit drinking, and currently faces numerous lawsuits for alleged sexual abuse.
Good thing so many other ego-driven jerk-offs have entered the fray. In fact, there are so many celebrity spirits it’s hard to keep track. Luckily, I shit you not, there’s an app, GrapeStars, specifically designed to help consumers identify any and all celebrity alcohols on the market. The question many people would rather know the answer to, however, is: Are any of these any good?
Surprisingly, yes.
If you have a high-enough profile and a hefty checkbook, it’s not hard to get meetings in Kentucky or Jalisco or even Slovenia, partner with distributors, and find yourself walking out the door with a contract for some pretty good liquid. And yet, “pretty good liquid” is not why anyone buys celebrity spirits. We buy them to feel close to a beloved celebrity, to feel like the celebrity, and because we are completely able to ignore the fact that it’s patently absurd to think a musclebound movie star is pounding whiskey shots every single night before his 4 a.m. call time.
For the following ranking, I included any spirits brand that is visibly owned, invested in, or heavily promoted by a celebrity. I also included any brand bold enough to grant a non-owner celebrity some bullshit title like “CEO of Fun.” In some of these cases, I struggled mightily determining whether an individual was actually a celebrity; other times I struggled to establish whether, say, an ill-conceived celebrity cognac venture was still on the market. But I did the best I could.
I haven’t included any celebrity beers, sakes, meads, hard seltzers, canned cocktails, or wines, though there are some good ones, like Kyle MacLachlan’s Pursued by Bear. Likewise, if a celebrity has sold off their ownership in the brand, I no longer included it in this list unless the brand still shamelessly uses said celeb in marketing materials.
Speaking of shamelessness, it is as rampant in the world of celebrity booze as appropriating other cultures, unnecessarily capitalizing letters, and describing a product as “exceptionally smooth.” And if you’re gonna be shameless, you’re going to lose some points in my ranking, no matter how good the liquid tastes. Here goes…
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Courtesy - Getty Images - 2/64
1) Sweetens Cove Bourbon — Peyton Manning/Andy Roddick
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As we go through this onslaught of celebrity spirits, you will see a lot of lowest common denominator offerings. Factory-sourced products bottled at meager proofs, often with added sweeteners and flavorings to make the spirits even more palatable to neophytes. Not from Sweetens Cove, whose most recent limited offering includes three cask-strength Tennessee bourbons, carefully blended by Marianne Eaves, a bourbon industry A-lister in her own right. The product is admittedly overpriced (around $200 a bottle) and I kinda suspect QB1 doesn’t really even drink whiskey (wasn’t he a Bud man?), but you have to admire his willingness to talk to guys like me and act like he does.
Taste: 9 (out of 10)
Star power: 9 (out of 10)
Shamelessness: 2 (out of ∞). - 3/64
2) Singani 63 — Steven Soderbergh
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Now that every celebrity seems to be issued their own spirits brand immediately after getting their SAG card, you start to admire Soderbergh more and more. This is a celebrity who used his money and power, not to make a fast buck on fancily packaged tequila or bourbon, but by trying to turn America onto this strange grape distillate he fell in love with while shooting Che in Bolivia in 2007. His attempts haven’t completely worked, but the great auteur hasn’t given up, doing countless mixology Zooms during the pandemic. Minor demerits for Soderbergh really only being a celebrity to film school geeks and singani being an alcohol category virtually no one cares about.
Taste: 7
Star power: 4
Shamelessness: 0. - 4/64
3) Aviation Gin — Ryan Reynolds
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The celebrity who best understands how to have a celebrity spirit: Get out of the way of the production team and use your star power to skewer the fact that you don’t really know what you’re talking about and simply like to drink alcohol. That playbook allowed Reynolds to purchase a chunk of this already-established brand in 2018, shoot a few truly funny commercials (who can forget the viral Peloton spoof?), and cash out for a reported $610 million, all in just three years. Reynolds still appears as a spokesperson for one of the greatest success stories of this niche.
Taste: 7
Star power: 9
Shamelessness: 1. - 5/64
4) Lagavulin Offerman Edition Single Malt — Nick Offerman
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This is a bit of a cheat—Diageo made the burly comic actor a “brand ambassador” for this legendary Islay single malt—but his face and name are on the damn bottle too, so I guess it counts. This year saw Offerman’s second collaboration with Lagavulin, an 11-year-old single malt intriguingly finished in Guinness casks.
Taste: 9
Star power: 6
Shamelessness: 2. - 6/64
5) Código 1530 Tequila — George Strait
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I’ll just say it. From this point on we are going to see a lot of tequilas owned by non-Mexican dudes and ladies. But this is the best of the bunch, and probably the least shamelessly appropriative, too. The Texas country legend has been warbling about drinking tequila since at least 1981, and his full line of well-regarded products stretches as high-end as the $290 Origen, a 6-year-old extra añejo aged in Napa Cabernet barrels and redolent of a fine scotch or cognac.
Taste: 8
Star power: 6
Shamelessness: 1. - 7/64
6) Teremana Tequila — Dwayne Johnson
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The Rock’s tequila is one of the greatest booze brand launches of recent times, celebrity or not. The liquid is solid and additive-free, and while I don’t think Johnson drinks a whole lot of it (he once claimed a single post-workout shot per day), I do think he legitimately likes drinking tequila. He’s likewise done an incredible job of relentlessly promoting the product, all without it feeling too sales-y. Ignore the rampant health claims on the bottle, however—all tequila is gluten-free, and pounding frozen margaritas will never render you fit to star in Black Adam.
Taste: 6
Star power: 10
Shamelessness: 1. - 8/64
7) Cincoro Tequila — Michael Jordan
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When you are able to casually sip on your own $1,800 celebrity spirit while cackling through interviews for a ten-hour, critically acclaimed documentary about your awesome life and basketball career, well, I think that definitely makes you the 🐐.
Taste: 7
Star power: 10
Shamelessness: 2. - 9/64
8) Wild Turkey Longbranch Bourbon — Matthew McConaughey
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The bourbon world may have snickered when McConaughey was named Wild Turkey’s “creative director,” but his involvement in this uniquely Texas take on the “Kickin’ Chicken” (8-year-old Wild Turkey is “refined” with Lone Star state mesquite charcoal) has been a boffo boost to the heritage brand.
Taste: 8
Star power: 9
Shamelessness: 3. - 10/64
9) Santo Fino — Sammy Hagar/Guy Fieri & Sammy’s Beach Bar Rum — Sammy Hagar
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Shop Beach Bar wine.comThe OG celebrity with a spirit, the Red Rocker essentially wrote the playbook for how to launch a boldfaced booze brand when he brought Cabo Wabo to market in the late-1990s: Source the liquid from someone who actually knows how to make it, market it like hell, and cash out when the first beverage powerhouse comes calling (Hagar sold Cabo Wabo to Gruppo Campari for a reported $100 million in 2010). Today, Hagar hawks Santo Fino (with an assist from the Mayor of Flavortown) along with Sammy’s Beach Bar Rum, and even though he’s rich AF and in his 70s, you can still see his passion for spirits. He’s shameless in his own way, sure—one of Santo Fino’s products is the world’s only “mezquila”—but there’s no denying he actually loves what he pushes.
Taste: 6
Star power: 6
Shamelessness: “I can’t drive 55.”. - 11/64
10) Catoctin Creek Ragnarök Rye — GWAR
Check Availability catoctincreekdistilling.com
In one of the only celebrity spirits releases that ever truly surprised me, this summer the famed shock rockers teamed up with this well-regarded Virginia craft distillery for a limited run rye. Bottles were topped with cast-metal corks featuring each of the five members of GWAR, and they sold out quickly.
Taste: 6
Star power: 3
Shamelessness: 1
. - 12/64
11) BLACKENED American Whiskey — Metallica
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One of the more gimmicky celebrity spirits—the brand claims the whiskey is aged using a “BLACK NOISE™ sonic-enhancement process,” meaning, Metallica’s music is literally blasted at the resting barrels—is topped off by the fact that band frontman James Hetfield is a recovering alcoholic. And yet, the all-caps BLACKENED has a legit master distiller and blender on board (Rob Dietrich, formerly of Stranahan’s), who is bottling some truly excellent liquid.
Taste: 8
Star power: 8
Shamelessness: 12-step program. - 13/64
12) Lobos Tequila — LeBron James
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If Jordan seemed casually cool sipping his celebrity tequila, LeBron appeared a little too try-hard in smuggling a full bottle into the NBA Finals.
Taste: 6
Star power: 10
Shamelessness: 5. - 14/64
13) Heaven’s Door Whiskey — Bob Dylan
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This is one of the better-tasting celebrity spirits lines out there (whether the brand’s bourbon, rye, Tennessee whiskey, or certainly more high-end Master Blenders' release), and it’s connected to one of the most iconic celebrity spirits endorsers. Yet, it’s hard to really admire the celebrity spirit in question when it seems possible the celebrity isn’t even aware he’s associated with it. (As far as I can tell, Dylan has never once given an interview regarding Heaven’s Door.)
Taste: 8
Star power: 10
Shamelessness: 10. - 15/64
14) SelvaRey Rum — Bruno Mars
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This line of Panamanian rum is surprisingly good, specifically the chocolate-flavored Cacao offering and the Owner’s Reserve Rum.
Taste: 7
Star power: 8
Shamelessness: 5. - 16/64
15) Tres Papalote Mezcal — Cheech Marin
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The rare celebrity mezcal, and the even rarer celebrity agave spirit actually owned by someone of Mexican descent.
Taste: 6
Star power: 4
Shamelessness: 1
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16) Dos Hombres Mezcal — Bryan Cranston/Aaron Paul
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We all love the Breaking Bad guys, don’t we? And maybe that’s why we’ve all given a pass to this fairly marginal mezcal pushed by the two fun-loving white hombres.
Taste: 6
Star power: 7
Shamelessness: 8. - 18/64
17) Crystal Head Vodka — Dan Aykroyd
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One of two legendary Saturday Night Live stars with their own vodka, this is the guy you’d be less excited to drink with. Though Aykroyd’s vodka, distilled from corn, filtered through Herkimer diamonds, and bottled in an iconic glass skull, is indeed better (and he, indeed, works hard to sell it).
Taste: 6
Star power: 4
Shamelessness: 3
. - 19/64
18) DIGITS Bourbon — Scottie Pippen
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The third member of the Chicago Bulls dynasty to launch a celebrity spirit—who can forget Dennis Rodman’s short-lived Bad Boy Vodka?—you have to admire that the six-time NBA champion teamed up with a legit craft distillery (Savage & Cooke in Vallejo, California) and seems pretty hands-on, literally putting his own digits on the bottle.
Taste: 6
Star power: 7
Shamelessness: 2. - 21/64
20) Indoggo Gin — Snoop Dogg
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One of only two celebrity gins (along with Aviation) comes from the man who surely wrote the most famous song about gin (and juice). This “laid-back California style” gin is infused with strawberry flavor, though it’s surprisingly restrained.
Taste: 5
Star power: 9
Shamelessness: 4. - 24/64
23) Bedlam Vodka — Jason Derulo
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Earlier this year, the likeable singer/dancer joined the senior management team of this “unvodka” (as they call it) made from American-grown, long-grain white rice.
Taste: 5
Star power: 8
Shamelessness: 3. - 25/64
24) Próspero Tequila — Rita Ora
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One of only four celebrity spirits from a woman, Ora’s completely average, characterless tequila is the highest ranked amongst those. Which either makes this English singer/songwriter (and the brand’s “Chief Creative Partner”) a true glass ceiling-shatterer, or one of the few women shameless enough to get in on such a silly trend.
Taste: 5
Star power: 8
Shamelessness: 5. - 26/64
25) The Pogues Whiskey — The Pogues
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This Celtic punk band, whose members are now in their 60s, claim their 10-year-old single malt and 7-year-old Irish whiskey are for drinking when “mischief is made, and hell is raised.” Hopefully no hips are broken in the process.
Taste: 6
Star power: 3
Shamelessness: 3. - 27/64
26) Vera Wang X Chopin Vodka — Vera Wang
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Billed as “the first vodka-fashion collaboration ever,” Chopin claims the vodka-loving septuagenarian fashion mogul actually hand-selected the specific variety of Polish potato used in this special release. More believable is that she designed its stunning black-and-white bottles.
Taste: 7
Star power: 6
Shamelessness: 9. - 28/64
27) Brother’s Bond Bourbon — Ian Somerhalder/Paul Wesley
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I don’t know why it so angers me when painfully handsome C-list actors get into the booze game, and yet it does. (Maybe because everyone falls all over themselves to give them press, Esquire very much included?) Sales do benefit “regenerative farming practices,” and not surprisingly, they’ve been marketing their low-proof, 4-year-old bourbon to female consumers.
Taste: 5
Star power: 7
Shamelessness: 8. - 29/64
28) The Sassenach Scotch Whisky — Sam Heughan
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When even your celebrity whiskey’s homepage notes that said celebrity is “best known for his character Jamie Fraser on Outlander,” we’re in low star-power territory. Good-looking bottle, though.
Taste: 6
Star power: 3
Shamelessness: 3. - 30/64
29) Casamigos Tequila — George Clooney
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I kinda feel like when the rich, handsome, white movie star—who plundered Mexico for tequila along with Cindy Crawford’s husband—sells his brand to a multinational beverage conglomerate for $1 billion...you don’t get to use him to promote your artificially flavored product anymore!
Taste: 5
Star power: 10
Shamelessness: 100. - 31/64
30) Dos Primos Tequila — Thomas Rhett
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Rhett and his brother-in-law were riding a ski lift together after a night of heavy boozing when inspiration struck: “We looked at each other and said, ‘Dude, I don’t know what this means, but let’s start a tequila company!’” Dude!
Taste: 5
Star power: 6
Shamelessness: 9. - 32/64
31) Haig Club — David Beckham
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Coming in a bottle that resembles the kind of shitty cologne junior high boys drown themselves in, the single grain scotch tastes about as good.
Taste: 5
Star power: 10
Shamelessness: 20. - 33/64
32) Mulholland Distilling — Walton Goggins
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One of the great “that guy” character actors working today, Goggins’ LA-based company, of which he is a co-founder, offers a sourced American whiskey, vodka, and gin.
Taste: 5
Star power: 5
Shamelessness: 2. - 34/64
33) Virginia Black Whiskey — Drake
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Coming in a bottle that looks like an even shittier cologne than Beckham’s, this is sourced whiskey bottled at the lowest legal proof.
Taste: 5
Star power: 9
Shamelessness: 10. - 35/64
34) Revel Spirits — Justin Hartley
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The fifth most famous cast member of This is Us sells the third most famous kind of agave spirit, something called avila, which the company literally just made up.
Taste: 5
Star power: 7
Shamelessness: 5. - 36/64
35) Ambhar Tequila — Chris Noth
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Mr. Big does seem like a legit drinker, I will say that. (And he co-owns a bar in Manhattan.)
Taste: 5
Star power: 4
Shamelessness: 8. - 37/64
36) Bradshaw Kentucky Straight Bourbon Whiskey — Terry Bradshaw
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This NFL Hall of Famer demonstrates exactly why celebrities get into the spirits game. Slap your name on grainy, 2-year-old bourbon, and all of the sudden copious articles are being written about it, and you’re appearing on every drinks industry podcast and even the cover of esteemed bourbon magazines. Fun fact: The whiskey is bottled at 51.9%, befitting Bradshaw’s career passing percentage...which, actually, is so bad maybe you shouldn’t remind people of that. (Hot take aside: Should Terry even be in the Hall of Fame?)
Taste: 3
Star power: 4
Shamelessness: 51.9. - 38/64
37) CÎROC & DeLeón Tequila — Sean “Diddy” Combs
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Shop DeLeon reservebar.comLike Jay-Z, Diddy doesn’t really appear in marketing material for this snap frost grape-distilled vodka anymore (nor its zillions of accompanying flavors). And yet, a profit-sharing “Chief Marketer” deal he made with Diageo way back in 2007 assures he will continue to be one of the greatest celebrity booze slingers of all time.
Taste: 4
Star power: 8
Shamelessness: 2. - 39/64
38) Skinnygirl — Bethenny Frankel
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Frankel holds the distinction of being anywhere from the second to fifth most famous person to have their current career launched by The Apprentice, and the only one of those people to not have helped incite an insurrection (as far as we know!).
Taste: 3
Star power: 6
Shamelessness: 3. - 40/64
39) Woodson Whiskey — Charles Woodson
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The legendary cornerback may have barely edged out Manning for the Heisman Trophy back in 1997, but his bourbon is significantly worse, a scant six months “accelerated-aged” and finished in cabernet barrels that had previously held Woodson’s Intercept Wine.
Taste: 3
Star power: 5
Shamelessness: Pick-6. - 41/64
40) VDKA 6100 — Robert De Niro
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Made in New Zealand, and from whey no less, the “o”-lacking, caps-locked VDKA is citrusy, a little spicy, and not too bad.
Taste: 5
Star power: 9
Shamelessness: 5. - 42/64
41) Born and Bred American Craft Vodka — Channing Tatum
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Now here’s where I would have liked a little more shamelessness. Your Idaho potato vodka is boring, Channing. Take off your damn shirt and dance for us!
Taste: 5
Star power: 8
Shamelessness: 2. - 43/64
42) King St. Vodka — Kate Hudson
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Hudson, a dirty martini fan, claims she launched this spirit after realizing no vodkas on her home bar were founded by women.
Taste: 5
Star power: 8
Shamelessness: 3. - 44/64
43) Smithworks American Made Vodka — Blake Shelton
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Middle American country music fans, don’t worry about being forced to buy Communist wodka—Shelton’s vodka label proudly touts that it’s “from the heartland,” with water from Lake Fort Smith and grain from Kansas, Missouri, and Oklahoma.
Taste: 5
Star power: 7
Shamelessness: 7. - 45/64
44) Voli 305 Vodka — Pitbull
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Founded by Armando Christian “Pitbull” Perez (betcha didn’t know his real name), this Miami-produced vodka is said to be distilled 17 times, then filtered through a freeze filter, an anti-gravity charcoal filter, a coconut husk filter, and probably a filter made of reflective sunglasses and pencil-thin mustaches as well.
Taste: 4
Star power: 7
Shamelessness: 8. - 46/64
45) TRUE Vodka — Mike Piazza
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“Piazza chose to launch the brand to consumers with the game-changing online specialty wine and premium craft & spirits marketplace for celebrity-endorsed brands, GrapeStars” is one of the saddest brand statements I’ve ever heard.
Taste: 4
Star power: 5
Shamelessness: 31. - 47/64
46) Wolf Moon Bourbon — Jason Aldean/Florida Georgia Line
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Another low-proof, youthful bourbon from supposedly hard-drinking musicians.
Taste: 4
Star power: 5
Shamelessness: 8. - 48/64
47) Proper No. Twelve Irish Whiskey — Conor McGregor
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An all-timer of a cynical attempt at creating a celebrity spirit—the often-arrested mixed martial artist was touting his own imaginary whiskey in post-fight press conferences before he even had a real brand—that actually worked! McGregor sold his bland Irish whiskey off to Proximo Spirits for a whopping $600 million earlier this year, which should make you hate it all the more.
Taste: 5
Star power: 9
Shamelessness: TKO. - 49/64
48) Recuerdo Mezcal — Jorge Masvidal
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A far less famous MMA fighter, his celebrity spirit is far less successful than Proper No. Twelve.
Taste: 5
Star power: 4
Shamelessness: 3. - 50/64
49) Bumbu Rum — Lil Wayne
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Sickly sweet and artificially flavored, you’d be better off with sizzurp.
Taste: 5
Star power: 8
Shamelessness: 6. - 51/64
50) CALIROSA Tequila — Adam Levine/Behati Prinsloo
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Before Fieri butted in, the Maroon 5 frontman used to be Hagar’s partner in Santo. It’s still unclear what exactly happened, but I like to imagine a fist fight down in Cabo San Lucas. Levine’s latest venture is with his model wife Prinsloo, and its insanely pink color is due to aging in red wine barrels.
Taste: 5
Star power: 8
Shamelessness: 9. - 52/64
51) Bespoken Spirits — Derek Jeter
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As a Yankee fan who started watching “The Captain” when I was in high school, I hate to rank him so low. The Hall of Fame shortstop is an investor in this Menlo Park, California-based “distillery tech startup” seeded by a “semiconductor mogul” that is attempting to speed up the years-long aging process of brown spirits through “modern technology, material science, and advanced data analytics” along with its proprietary “activation technology.” You’re probably not surprised to hear that all that jargon doesn’t lead to something that tastes good.
Taste: 3
Star power: 9
Shamelessness: 10. - 53/64
52) Sugarlands Shine Chipper Jones’ Sweet Tea Moonshine — Chipper Jones
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Looking like a damn Wheaties box for alcoholics, the Hall of Fame third basemen literally appears on the label of this neutral spirit “with natural flavor and caramel color.”
Taste: 3
Star power: 5
Shamelessness: 7. - 54/64
53) BiVi — Chazz Palminteri
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This celebrity vodka from the actor who takes mob roles and isn’t Bobby De Niro is made from Sicilian wheat and tastes like liquidized rubber.
Taste: 4
Star power: 3
Shamelessness: 5. - 55/64
54) BSB-Brown Sugar Bourbon — Jamie Foxx
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A cloying, flavored bourbon bottled at a paltry 60 proof that has been around since 2016, it was purchased earlier this year by the Oscar winner and has been selling like crazy since then.
Taste: 3
Star power: 8
Shamelessness: 7. - 56/64
55) Blue Chair Bay Rum — Kenny Chesney
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Flavored rum tends to not be as gross as flavored whiskey, but still, I can’t exactly recommend adults drink Chesney’s Key Lime Rum Cream.
Taste: 3
Star power: 7
Shamelessness: 9. - 57/64
56) Old Camp Peach Pecan Whiskey — Florida Georgia Line
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While real whiskey fans loathe “flavored” products, this country music duo’s peach/pecan effort is great for drinkers who would rather be having peach schnapps.
Taste: 3
Star power: 6
Shamelessness: 3. - 58/64
57) Backstage Southern Whiskey — Darius Rucker
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“Hootie,” as you probably still think his name is, claims he is a longtime whiskey lover who traditionally does a shot before all his concerts. I seriously hope it is not of this flavored dreck.
Taste: 2
Star power: 4
Shamelessness: 4. - 59/64
58) Roberto Cavalli Vodka — Roberto Cavalli
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We’re really stretching the concept of "celebrity spirit" by this point.
Taste: 4
Star power: 1
Shamelessness: 2. - 60/64
59) New Amsterdam Pink Whitney Vodka — Ryan Whitney/Paul Bissonnette/Barstool Sports
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This pink lemonade-flavored vodka, organically created by two former NHL players after an impromptu ad read during their podcast, has become a legitimate sensation amongst the kind of people who are going to dox me for ranking it so low.
Taste: 1
Star power: 2
Shamelessness: 69. - 61/64
60) 818 Tequila — Kendall Jenner
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The celebrity spirit that launched a thousand think pieces with “problematic” in the headline.
Taste: 4
Star power: 9
Shamelessness: Problematic. - 62/64
61) Beach Whiskey & American Harvest Organic Vodka — Billy Bush
Shop Beach beachwhiskey.com
Shop American Harvest americanharvestvodka.comThe least-respected Bush produces an unaged flavored whiskey that tastes like someone squirted Coppertone into a bottle of Everclear. Don’t grab this one.
Taste: 1
Star power: 1
Shamelessness: 45. - 63/64
62) Tesla Tequila — Elon Musk
Check Availability tesla.com
An overpriced troll in a bottle that’s so stupid people film TikToks showing how hard it is to pour. (Speaking of, if you want to see the worst people in the world, just search #teslatequila.) This would honestly be a funny satire of celebrity spirits...if it wasn’t all too real.
Taste: 5
Star power: 7
Shamelessness: X Æ A-12. - 64/64
63) Ron de Jeremy Rum — Ron Jeremy
“The Hedgehog” is currently behind bars, about to stand trial for over 35 charges, including of rape. And yet, his mediocre rum can still be found on shelves. That about sums up celebrity spirits in 2021.
Taste: 6
Star power: 3
Shamelessness: 350 years to life.
