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The DIY Teeth Whitening Kits Dentists Love

  • <p class="body-dropcap">You can't always blame bad Zoom lighting for your teeth looking a little yellow. If you’ve noticed that your teeth are lacking luster, you’re not alone. Of course, dentists perform in-office whitening treatments in a matter of minutes—but due to COVID-19, getting to your dentist is tricky. The good news is there are a number of effective options you can try from home when an appointment is out of the question (or out of your budget). While teeth whitening at home can sound daunting, effortless pens, simple strips, and easy-to-fill trays take the guesswork out of illuminating your smile. Read on for dentist-approved recommendations, and more of the best teeth whitening kits to try at home.<br></p>
    1/11

    The DIY Teeth Whitening Kits Dentists Love

    You can't always blame bad Zoom lighting for your teeth looking a little yellow. If you’ve noticed that your teeth are lacking luster, you’re not alone. Of course, dentists perform in-office whitening treatments in a matter of minutes—but due to COVID-19, getting to your dentist is tricky. The good news is there are a number of effective options you can try from home when an appointment is out of the question (or out of your budget). While teeth whitening at home can sound daunting, effortless pens, simple strips, and easy-to-fill trays take the guesswork out of illuminating your smile. Read on for dentist-approved recommendations, and more of the best teeth whitening kits to try at home.

  • <p><strong>vVardis</strong></p><p>vvardis.com</p><p><strong>$320.00</strong></p><p><a href="https://www.vvardis.com/vvardisrad008.html" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>This all-in-one kit from Vvardis includes everything you need for pearly whites in an instant without harsh chemicals that remove the enamel. In the set, you'll find a sustainable wooden toothbrush, whitening toothpaste and mouthwash (both use the brand's signature WX Formula to whiten and protect teeth), and the brand's hero product: vVardis Aletsch, a brush-on gel serum.</p>
    2/11

    1) Set in Soft Mint Flavor

    vVardis

    vvardis.com

    $320.00

    Shop Now

    This all-in-one kit from Vvardis includes everything you need for pearly whites in an instant without harsh chemicals that remove the enamel. In the set, you'll find a sustainable wooden toothbrush, whitening toothpaste and mouthwash (both use the brand's signature WX Formula to whiten and protect teeth), and the brand's hero product: vVardis Aletsch, a brush-on gel serum.

  • <p><strong>Spotlight Oral Care</strong></p><p>ulta.com</p><p><strong>$50.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.ulta.com%2Fdental-teeth-whitening-strips%3FproductId%3Dpimprod2013425&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Fbeauty%2Fhealth%2Fg32176566%2Fbest-teeth-whitening-kits%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>If you find that whitening strips cause irritation to your gums, try this option by Spotlight Oral Care. Formulated by dentists, these strips just contain just a few effective ingredients (aka no questionable ingredients), including hydrogen peroxide to brighten teeth over time. Plus, it comes with vitamin-E dosed gum oil to soothe irritation.</p>
    3/11

    2) Spotlight Oral Care Dental Teeth Whitening Strips

    Spotlight Oral Care

    ulta.com

    $50.00

    Shop Now

    If you find that whitening strips cause irritation to your gums, try this option by Spotlight Oral Care. Formulated by dentists, these strips just contain just a few effective ingredients (aka no questionable ingredients), including hydrogen peroxide to brighten teeth over time. Plus, it comes with vitamin-E dosed gum oil to soothe irritation.

  • Keep up to speed at a glance with the Top 10 daily stories

    Yahoo News is better in the app

    Keep up to speed at a glance with the Top 10 daily stories

  • <p><strong>intelliWHiTE®</strong></p><p>hsn.com</p><p><strong>$22.90</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.hsn.com%2Fproducts%2Fintelliwhite-brite-defense-nightly-serum%2F9545480&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Fbeauty%2Fhealth%2Fg32176566%2Fbest-teeth-whitening-kits%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Yes, you can get whiter teeth overnight. This nighttime serum has Xylitol, which prevents plaque buildup, vitamin C, and peroxide to brighten teeth while your sleep. Simply apply the serum to your front teeth after brushing and wake up with a more lustrous smile.</p>
    4/11

    3) Intelliwhite Brite Defense Nightly Serum

    intelliWHiTE®

    hsn.com

    $22.90

    Shop Now

    Yes, you can get whiter teeth overnight. This nighttime serum has Xylitol, which prevents plaque buildup, vitamin C, and peroxide to brighten teeth while your sleep. Simply apply the serum to your front teeth after brushing and wake up with a more lustrous smile.

  • <p><strong>AURAGLOW</strong></p><p>auraglow.com</p><p><strong>$59.99</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fauraglow.com%2Fproducts%2Fteeth-whitening-kit&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Fbeauty%2Fhealth%2Fg32176566%2Fbest-teeth-whitening-kits%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Dr. Pia Lieb, founder of <a href="https://cosmeticdentistrycenternyc.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Cosmetic Dentistry Center NYC" class="link rapid-noclick-resp">Cosmetic Dentistry Center NYC</a>, recommends AuraGlow as the next best thing to a pro treatment. “I love that this whitening solution comes with trays and an LED light to comfortably whiten both your top and bottom sets of teeth. It also features 35 percent carbamide peroxide (most dental offices use a 40 percent peroxide formula).”</p>
    5/11

    4) Teeth Whitening Kit

    AURAGLOW

    auraglow.com

    $59.99

    Shop Now

    Dr. Pia Lieb, founder of Cosmetic Dentistry Center NYC, recommends AuraGlow as the next best thing to a pro treatment. “I love that this whitening solution comes with trays and an LED light to comfortably whiten both your top and bottom sets of teeth. It also features 35 percent carbamide peroxide (most dental offices use a 40 percent peroxide formula).”

  • <p><strong>Crest</strong></p><p>amazon.com</p><p><strong>$33.50</strong></p><p><a href="https://www.amazon.com/dp/B07XL4DY7H?tag=syn-yahoo-20&ascsubtag=%5Bartid%7C10056.g.32176566%5Bsrc%7Cyahoo-us" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>The ultra-popular Crest whitening strips are a favorite for a reason, and better yet, they’re dentist-approved. “After 20 days of daily use in our Beauty Lab, scientists found that these strips whitened teeth two to four shades,” says Beverly Hills-based celebrity dentist <a href="https://www.instagram.com/drkevinsands/?hl=en" rel="nofollow noopener" target="_blank" data-ylk="slk:Dr. Kevin Sands" class="link rapid-noclick-resp">Dr. Kevin Sands</a>. Dr. Lieb is also a fan: “This new version in particular gives a burst of mint flavor to make whitening more enjoyable.”</p>
    6/11

    5) Crest 3D Whitestrips Arctic Mint Teeth Whitening Kit

    Crest

    amazon.com

    $33.50

    Shop Now

    The ultra-popular Crest whitening strips are a favorite for a reason, and better yet, they’re dentist-approved. “After 20 days of daily use in our Beauty Lab, scientists found that these strips whitened teeth two to four shades,” says Beverly Hills-based celebrity dentist Dr. Kevin Sands. Dr. Lieb is also a fan: “This new version in particular gives a burst of mint flavor to make whitening more enjoyable.”

  • Keep up to speed at a glance with the Top 10 daily stories

    Yahoo News is better in the app

    Keep up to speed at a glance with the Top 10 daily stories

  • <p><strong>teeth whitening</strong></p><p>smiledirectclub.com</p><p><strong>$40.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fshop.smiledirectclub.com%2Fproducts%2Fteeth-whitening-kit-with-led-light-and-6-month-pen-supply&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Fbeauty%2Fhealth%2Fg32176566%2Fbest-teeth-whitening-kits%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>The teeth-alignment specialists also offer teeth whitening essentials at (seriously) wallet-friendly prices. This starter kit includes six months’ worth of peroxide pens and an LED light.</p>
    7/11

    6) Teeth Whitening Kit

    teeth whitening

    smiledirectclub.com

    $40.00

    Shop Now

    The teeth-alignment specialists also offer teeth whitening essentials at (seriously) wallet-friendly prices. This starter kit includes six months’ worth of peroxide pens and an LED light.

  • <p><strong>GLO Science</strong></p><p>dermstore.com</p><p><strong>$199.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.dermstore.com%2Fproduct_GLO%2BBrilliant%2BPersonal%2BTeeth%2BWhitening%2BDevice_64624.htm&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Fbeauty%2Fhealth%2Fg32176566%2Fbest-teeth-whitening-kits%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>This hydrogen peroxide kit isn’t just approved by a dentist, it was invented by one. We love that it comes with a (really good) lip balm to put on while using the LED light, too.</p>
    8/11

    7) GLO Brilliant Personal Teeth Whitening Device

    GLO Science

    dermstore.com

    $199.00

    Shop Now

    This hydrogen peroxide kit isn’t just approved by a dentist, it was invented by one. We love that it comes with a (really good) lip balm to put on while using the LED light, too.

  • <p><strong>Moon</strong></p><p>ulta.com</p><p><strong>$19.99</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.ulta.com%2Fkendall-jenner-teeth-whitening-pen-vanilla-mint-flavor%3FproductId%3Dpimprod2006692&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Fbeauty%2Fhealth%2Fg32176566%2Fbest-teeth-whitening-kits%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>This pen from <a href="https://www.harpersbazaar.com/celebrity/latest/a27245123/kendall-jenner-oral-hygenie-moon/" rel="nofollow noopener" target="_blank" data-ylk="slk:Kendall Jenner's cute oral care line Moon" class="link rapid-noclick-resp">Kendall Jenner's cute oral care line Moon</a> isn't all hype, no substance. "The pens are great because you can literally carry them around with you and use them on the go," says celebrity cosmetic dentist <a href="https://www.instagram.com/drvictoriadds/?hl=en" rel="nofollow noopener" target="_blank" data-ylk="slk:Dr. Victoria Veytsman" class="link rapid-noclick-resp">Dr. Victoria Veytsman</a>.</p>
    9/11

    8) Teeth Whitening Pen Vanilla Mint

    Moon

    ulta.com

    $19.99

    Shop Now

    This pen from Kendall Jenner's cute oral care line Moon isn't all hype, no substance. "The pens are great because you can literally carry them around with you and use them on the go," says celebrity cosmetic dentist Dr. Victoria Veytsman.

  • Keep up to speed at a glance with the Top 10 daily stories

    Yahoo News is better in the app

    Keep up to speed at a glance with the Top 10 daily stories

  • <p><strong>Go Smile</strong></p><p>ulta.com</p><p><strong>$79.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.ulta.com%2Fsonic-blue-on-go-whitening-kit%3FproductId%3DxlsImpprod18241053&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Fbeauty%2Fhealth%2Fg32176566%2Fbest-teeth-whitening-kits%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>If incorporating another step to your routine feels daunting, consider this seamless system: You simply add the whitening gel to your normal toothpaste, then brush normally. Bonus: The included toothbrush has a timer to help you brush evenly.</p>
    10/11

    9) Sonic Blue On The Go Whitening Kit

    Go Smile

    ulta.com

    $79.00

    Shop Now

    If incorporating another step to your routine feels daunting, consider this seamless system: You simply add the whitening gel to your normal toothpaste, then brush normally. Bonus: The included toothbrush has a timer to help you brush evenly.

  • <p><strong>Lumineux</strong></p><p>amazon.com</p><p><strong>$49.99</strong></p><p><a href="https://www.amazon.com/dp/B082TPDTM2?tag=syn-yahoo-20&ascsubtag=%5Bartid%7C10056.g.32176566%5Bsrc%7Cyahoo-us" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Not into the idea of putting hydrogen peroxide in your mouth? These strips count on coconut oil, lemon peel, and sea salt to whiten teeth rather than chemicals—and yes, they really work.</p>
    11/11

    10) Teeth Whitening Strips

    Lumineux

    amazon.com

    $49.99

    Shop Now

    Not into the idea of putting hydrogen peroxide in your mouth? These strips count on coconut oil, lemon peel, and sea salt to whiten teeth rather than chemicals—and yes, they really work.

<p class="body-dropcap">You can't always blame bad Zoom lighting for your teeth looking a little yellow. If you’ve noticed that your teeth are lacking luster, you’re not alone. Of course, dentists perform in-office whitening treatments in a matter of minutes—but due to COVID-19, getting to your dentist is tricky. The good news is there are a number of effective options you can try from home when an appointment is out of the question (or out of your budget). While teeth whitening at home can sound daunting, effortless pens, simple strips, and easy-to-fill trays take the guesswork out of illuminating your smile. Read on for dentist-approved recommendations, and more of the best teeth whitening kits to try at home.<br></p>
<p><strong>vVardis</strong></p><p>vvardis.com</p><p><strong>$320.00</strong></p><p><a href="https://www.vvardis.com/vvardisrad008.html" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>This all-in-one kit from Vvardis includes everything you need for pearly whites in an instant without harsh chemicals that remove the enamel. In the set, you'll find a sustainable wooden toothbrush, whitening toothpaste and mouthwash (both use the brand's signature WX Formula to whiten and protect teeth), and the brand's hero product: vVardis Aletsch, a brush-on gel serum.</p>
<p><strong>Spotlight Oral Care</strong></p><p>ulta.com</p><p><strong>$50.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.ulta.com%2Fdental-teeth-whitening-strips%3FproductId%3Dpimprod2013425&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Fbeauty%2Fhealth%2Fg32176566%2Fbest-teeth-whitening-kits%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>If you find that whitening strips cause irritation to your gums, try this option by Spotlight Oral Care. Formulated by dentists, these strips just contain just a few effective ingredients (aka no questionable ingredients), including hydrogen peroxide to brighten teeth over time. Plus, it comes with vitamin-E dosed gum oil to soothe irritation.</p>
<p><strong>intelliWHiTE®</strong></p><p>hsn.com</p><p><strong>$22.90</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.hsn.com%2Fproducts%2Fintelliwhite-brite-defense-nightly-serum%2F9545480&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Fbeauty%2Fhealth%2Fg32176566%2Fbest-teeth-whitening-kits%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Yes, you can get whiter teeth overnight. This nighttime serum has Xylitol, which prevents plaque buildup, vitamin C, and peroxide to brighten teeth while your sleep. Simply apply the serum to your front teeth after brushing and wake up with a more lustrous smile.</p>
<p><strong>AURAGLOW</strong></p><p>auraglow.com</p><p><strong>$59.99</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fauraglow.com%2Fproducts%2Fteeth-whitening-kit&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Fbeauty%2Fhealth%2Fg32176566%2Fbest-teeth-whitening-kits%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Dr. Pia Lieb, founder of <a href="https://cosmeticdentistrycenternyc.com/" rel="nofollow noopener" target="_blank" data-ylk="slk:Cosmetic Dentistry Center NYC" class="link rapid-noclick-resp">Cosmetic Dentistry Center NYC</a>, recommends AuraGlow as the next best thing to a pro treatment. “I love that this whitening solution comes with trays and an LED light to comfortably whiten both your top and bottom sets of teeth. It also features 35 percent carbamide peroxide (most dental offices use a 40 percent peroxide formula).”</p>
<p><strong>Crest</strong></p><p>amazon.com</p><p><strong>$33.50</strong></p><p><a href="https://www.amazon.com/dp/B07XL4DY7H?tag=syn-yahoo-20&ascsubtag=%5Bartid%7C10056.g.32176566%5Bsrc%7Cyahoo-us" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>The ultra-popular Crest whitening strips are a favorite for a reason, and better yet, they’re dentist-approved. “After 20 days of daily use in our Beauty Lab, scientists found that these strips whitened teeth two to four shades,” says Beverly Hills-based celebrity dentist <a href="https://www.instagram.com/drkevinsands/?hl=en" rel="nofollow noopener" target="_blank" data-ylk="slk:Dr. Kevin Sands" class="link rapid-noclick-resp">Dr. Kevin Sands</a>. Dr. Lieb is also a fan: “This new version in particular gives a burst of mint flavor to make whitening more enjoyable.”</p>
<p><strong>teeth whitening</strong></p><p>smiledirectclub.com</p><p><strong>$40.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fshop.smiledirectclub.com%2Fproducts%2Fteeth-whitening-kit-with-led-light-and-6-month-pen-supply&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Fbeauty%2Fhealth%2Fg32176566%2Fbest-teeth-whitening-kits%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>The teeth-alignment specialists also offer teeth whitening essentials at (seriously) wallet-friendly prices. This starter kit includes six months’ worth of peroxide pens and an LED light.</p>
<p><strong>GLO Science</strong></p><p>dermstore.com</p><p><strong>$199.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.dermstore.com%2Fproduct_GLO%2BBrilliant%2BPersonal%2BTeeth%2BWhitening%2BDevice_64624.htm&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Fbeauty%2Fhealth%2Fg32176566%2Fbest-teeth-whitening-kits%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>This hydrogen peroxide kit isn’t just approved by a dentist, it was invented by one. We love that it comes with a (really good) lip balm to put on while using the LED light, too.</p>
<p><strong>Moon</strong></p><p>ulta.com</p><p><strong>$19.99</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.ulta.com%2Fkendall-jenner-teeth-whitening-pen-vanilla-mint-flavor%3FproductId%3Dpimprod2006692&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Fbeauty%2Fhealth%2Fg32176566%2Fbest-teeth-whitening-kits%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>This pen from <a href="https://www.harpersbazaar.com/celebrity/latest/a27245123/kendall-jenner-oral-hygenie-moon/" rel="nofollow noopener" target="_blank" data-ylk="slk:Kendall Jenner's cute oral care line Moon" class="link rapid-noclick-resp">Kendall Jenner's cute oral care line Moon</a> isn't all hype, no substance. "The pens are great because you can literally carry them around with you and use them on the go," says celebrity cosmetic dentist <a href="https://www.instagram.com/drvictoriadds/?hl=en" rel="nofollow noopener" target="_blank" data-ylk="slk:Dr. Victoria Veytsman" class="link rapid-noclick-resp">Dr. Victoria Veytsman</a>.</p>
<p><strong>Go Smile</strong></p><p>ulta.com</p><p><strong>$79.00</strong></p><p><a href="https://go.redirectingat.com?id=74968X1596630&url=https%3A%2F%2Fwww.ulta.com%2Fsonic-blue-on-go-whitening-kit%3FproductId%3DxlsImpprod18241053&sref=https%3A%2F%2Fwww.harpersbazaar.com%2Fbeauty%2Fhealth%2Fg32176566%2Fbest-teeth-whitening-kits%2F" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>If incorporating another step to your routine feels daunting, consider this seamless system: You simply add the whitening gel to your normal toothpaste, then brush normally. Bonus: The included toothbrush has a timer to help you brush evenly.</p>
<p><strong>Lumineux</strong></p><p>amazon.com</p><p><strong>$49.99</strong></p><p><a href="https://www.amazon.com/dp/B082TPDTM2?tag=syn-yahoo-20&ascsubtag=%5Bartid%7C10056.g.32176566%5Bsrc%7Cyahoo-us" rel="nofollow noopener" target="_blank" data-ylk="slk:Shop Now" class="link rapid-noclick-resp">Shop Now</a></p><p>Not into the idea of putting hydrogen peroxide in your mouth? These strips count on coconut oil, lemon peel, and sea salt to whiten teeth rather than chemicals—and yes, they really work.</p>

Brighten your smile without leaving the couch.

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    Emma McIntyreIn a new lawsuit filed earlier this week, an unnamed model accused fashion retailer Guess of enabling her rapist, claiming the company knew of co-founder Paul Marciano’s habitual predatory behavior—including his use of a “rape room”—but did nothing to protect women.The plaintiff, identified anonymously as Jane Doe, said that Guess knew of “at least seven women” who were assaulted or sexually harassed by Marciano over the years but still allowed him to remain at the company “because Guess prioritizes profits over the safety of its models,” noting that the company brought him back after he resigned in 2018 due to sexual-misconduct allegations.Indeed, Marciano—who founded Guess Jeans in 1981 alongside his brothers—stepped down as executive chairman of the board in June 2018 after the company paid half-a-million dollars worth of settlements to several women who accused him of sexual harassment.Months earlier, supermodel Kate Upton took to social media to say it was “disappointing that such an iconic women’s brand” was “still empowering” Marciano as their creative director. She would later allege that Marciano assaulted her when she was only 18, claiming he groped her, grabbed her breasts, and forcibly kissed her. Marciano, meanwhile, called Upton’s accusations “absolutely false.”Kate Upton Accuses Guess Jeans’ Paul Marciano of Sexual HarassmentDespite its own internal investigation concluding Marciano exercised “poor judgment” when working with models, and that he placed “himself in situations in which plausible allegations of improper conduct could, and did, arise,” the company quietly announced in January 2019 that it would renew Marciano’s contract and retain him as chief creative officer. (Marciano remained a board member after he resigned as chairman.)“It is common practice for companies to welcome back men accused of sexual misconduct,” anti-sexism educator and attorney Adrienne Lawrence told The Daily Beast. “These companies are leveraging several facts, namely that the public will not stop patronizing their business on account of their association with the accused. These companies also know that most instances of sexual misconduct are he said/she said or that the evidence was not adequately preserved making it difficult for the woman to successfully prove her case.”In her suit, filed in Los Angeles Superior Court and first reported by Law360, Doe—who is represented by celebrity attorney Lisa Bloom—says it was Guess’ decision to keep Marciano around that led to her assault. His continued position with the company provided him access to her and other models and allowed Marciano to get “her alone in his rape room on the pretense of advancing her modeling career, and sexually assaulting her there, leaving her emotionally devastated and suicidal,” Doe alleged.Guess, its lawyers, and Marciano’s lawyers did not respond to requests for comment.The plaintiff’s complaint against Marciano and Guess contains more than a dozen claims, including sexual assault, sexual harassment, infliction of emotional distress, and false imprisonment.Doe, a former Guess model, describes how Marciano allegedly enticed her to an empty apartment in February 2020 on the promise of career opportunities. It was there, she claims, that Marciano forced her to perform oral sex on him. After the assault, per Doe’s complaint, Marciano promised her more Guess modeling gigs and gave her a $1,000 Guess gift card.“It is appalling that Guess brought Marciano back and that he continues to have unfettered access to models, with the ability to make or break their careers,” Bloom told The Daily Beast. “Marciano should have been fired in 2009, when the first complaint was filed. He should have been fired in 2018, when six more women went on the record with serious claims of sexual harassment and assault. He should be fired now. Instead, it is my client who is out of work, destroyed, after her complaint against him.”Doe additionally alleges that she submitted a complaint to Guess’s human-resources department in September 2020, in which she laid out additional allegations that Marciano made numerous unwanted sexual advances on her for years, including an instance of groping.After receiving the complaint, Doe claims, the company, Marciano, and her modeling agency met without her to discuss the allegations and offered to give her higher-paying modeling gigs if she decided not to pursue a lawsuit. After she refused to accept the offer, she says her modeling agency stopped booking her.Guess, meanwhile, would later tell Doe that they found no evidence of sexual harassment or assault, even though they did not interview her. She claims they then offered her more money and gigs at the same meeting.“I have suffered unbearable pain that I desperately want to protect other women from experiencing as well,” she said in a statement to The Daily Beast. “I hope by sharing my story, I will be the last.”After Kate Upton’s Allegations, New Sex Claims Against Guess’ Paul Marciano SurfaceDoe also told The Daily Beast that she filed her suit because of the company’s “disregard for my experience and pain left me feeling even more alone and afraid,” adding that they’ve “continuously turned a blind eye to Paul Marciano’s actions and allegations over the years.”She concluded: “I want him to be stopped and finally face consequences for these serious and continuous allegations. I would love to see him removed from Guess and I would love for the company that has always claimed to be about women's empowerment to finally start empowering women.”Marciano’s reputation as an alleged sexual predator, meanwhile, is hardly a secret in the fashion world.Besides previous claims that led to out-of-pocket settlements, many in the business said they’ve kept their models away from him over fears of potential abuse and assault.“We have stopped a lot of our younger girls from working with him,” one New York-based model agent told The Daily Beast. “Just to clarify, we still have girls working with him, but they are older, and we make them aware of his reputation beforehand.”The agent continued: “The younger girls may not be able to handle themselves as well as the older ones. Fortunately, he has lost some of his power. I know some of his power has been stripped, but he is still an owner.”A Los Angeles-based photographer further said to The Daily Beast that Marciano “does this with everyone,” adding that the Guess founder “has a recruiting system” that they know “two girls that had sex with him via the recruitment.”The New York agent, meanwhile, went as far as to compare Marciano to the most infamous figure of the #MeToo movement, predicting a similar downfall to that of former movie mogul Harvey Weinstein, who was sentenced to 23 years in prison for rape and assault.“It will happen to Paul eventually,” the agent said.Read more at The Daily Beast.Get our top stories in your inbox every day. Sign up now!Daily Beast Membership: Beast Inside goes deeper on the stories that matter to you. Learn more.

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