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Why Bloom & Wild isn't selling red roses this Valentine's Day
- 1/13
Why Bloom & Wild isn't selling red roses this Valentine's Day
For the first time ever, Bloom & Wild will not sell red roses for Valentine’s Day because the annual holiday on 14th February 'shouldn’t be about ticking a box with a generic dozen', the online florist explains.
Red roses is predictably the go-to romantic flower of choice and, in the art of floriography, red roses symbolise love and enduring passion. No other flower states this quite as effectively as the red rose.
But are red roses as popular as they once were? Last year, the majority of Bloom & Wild customers sent a bright or pastel bouquet for Valentine's Day over traditional roses, according to research from its recent customer survey (1,000 respondents, January 2021).
In fact, 58 per cent said red roses are cliche, 70 per cent of women would prefer something other than red for Valentine's Day, and 79 per cent want a unique and thoughtful gift over something traditional like red roses.
Michael Phillips - Getty Images - 2/13
Why Bloom & Wild isn't selling red roses this Valentine's Day
Now, Bloom & Wild wants to make Valentine's gifting personal, so for Valentine's Day 2021, they've developed a range inspired by the complexity of modern love.
'Inspired by the complexity of modern relationships, there are no red rose bouquets this year. In fact, there are no red roses at all. Senders will be able to put real thought into which bouquet feels right for the person they love,' they explain.
Preview a selection of the Valentine's Day flowers – letterbox and hand tied bouquets – from Bloom & Wild below.
- 3/13
THE ANOUSHKA
Featuring bridal roses, it’s a thoughtful choice for newly engaged couples. It also makes the perfect treat for you. Because self-love is important too.
Bloom & Wild - 4/13
THE DREW
For relationships full of fun and energy, lively tulips are just the thing.
Bloom & Wild - 5/13
THE EZRA
This cocktail of vibrant oranges and soft lilacs reminds us of holidays in the sun and the people we’d spend them with. This is an instant day-brightener.
Bloom & Wild - 6/13
THE MAI
They’ve always got your back and you know you can rely on them. Remind you of anyone? Let them know how lucky you are to have them. With a unique mix of stems posted through the letterbox, Mai is sure to wow.
Bloom & Wild - 7/13
THE WINNIE
Know someone who always makes you feel calmer? Send a bouquet that’s as soothing as them. Packed full of fragrant eucalyptus, Winnie warms the soul.
Bloom & Wild - 8/13
THE RUBY
After a big romantic gesture with a twist? With rare celosia, anemone and deep calla lilies, this bouquet oozes passion.
Bloom & Wild - 9/13
THE TOYIN
This statement-maker is full of unexpected orange roses and bold blue hydrangeas. It makes the most romantic surprise.
Bloom & Wild - 10/13
THE ASH
Want to send a bouquet that feels classic but not cliché? Ash is here to save the day. This dreamy mix of unusual celosia and perfumed lilies will delight, from bud to bloom.
Bloom & Wild - 11/13
THE VIVIENNE
Pink and lilac roses symbolise happiness, which makes this bouquet the sweetest love note of all.
Bloom & Wild - 12/13
THE JULES
This one’s a real feast for the senses. With aromatic rosemary and fluffy carnations, Jules smells just as great as she looks.
Bloom & Wild - 13/13
THE MARIA
With sweet-smelling stocks and all-white stems, Maria makes the perfect duvet day companion.
Bloom & Wild
The online flower delivery company has launched a Valentine's Day range 'inspired by the complexity of modern relationships'.
