AMOREPACIFIC Group (002790.KS)

South Korean beauty buffs can now thank AI for the perfect foundation shade

Customers have booked out South Korean cosmetics giant AmorePacific's new artificial intelligence (AI) beauty lab, where robots custom mix face products and the latest technology recommends the most suitable lipstick colours. "Everyone has their own specific skin tone, but usually they buy the most common colour available over-the-counter," said Kwon You-jin, a 32-year-old customer at the firm's bespoke skin cosmetics service. A robot then mixed a foundation that perfectly matched her skin tone.