Previous close | 8.83 |
Open | 8.71 |
Bid | 0.00 x N/A |
Ask | 0.00 x N/A |
Day's range | 8.69 - 8.71 |
52-week range | 8.69 - 8.71 |
Volume | |
Avg. volume | N/A |
Market cap | N/A |
Beta (5Y monthly) | 2.06 |
PE ratio (TTM) | N/A |
EPS (TTM) | -0.24 |
Earnings date | 09 Aug 2022 |
Forward dividend & yield | N/A (N/A) |
Ex-dividend date | N/A |
1y target est | N/A |
The Trade Desk (NASDAQ: TTD), Magnite (NASDAQ: MGNI), and Pubmatic (NASDAQ: PUBM) have all been crushed during this bear market. The ad-tech sector in general has been hit hard now that fears of an upcoming recession are at the forefront of investors' minds.
Shares of many advertising-technology (adtech) stocks got crushed this week, including demand-side platforms (DSP) The Trade Desk (NASDAQ: TTD) and Criteo (NASDAQ: CRTO), and supply-side platforms (SSP) Magnite (NASDAQ: MGNI) and PubMatic (NASDAQ: PUBM). Investors had expected one of these other ad-tech stocks to be the beneficiary of Netflix's move toward ads. Disney also made an adtech deal with The Trade Desk, which is why The Trade Desk stock wasn't down as much as some of these other stocks this week.
Netflix (NASDAQ: NFLX) made a surprise move yesterday regarding its ad-supported tier, and the decision is sending shock waves across the digital advertising landscape. As a result of the unexpected decision, many digital advertising stocks are crumbling today on what was already a decidedly down day for Wall Street. Shares of The Trade Desk (NASDAQ: TTD) and Magnite (NASDAQ: MGNI) were hit the hardest, down 8.2% and 7.8%, respectively, at 12:21 p.m. ET.