Champion Athleticwear, makers of authentic athletic apparel since 1919, and Authentic Brands Group (ABG), a global brand development company today announced a multi-year collaboration for the Muhammad Ali brand. Through the partnership, Muhammad Ali will be the muse for a comprehensive, global campaign that will include integration across the Champion platforms and a series of product collections and limited edition drops. Champion will utilize Muhammad Ali’s iconic imagery, quotes, and his six core principles that fueled his journey.
HanesBrands has been named one of the 2021 World’s Most Ethical Companies for leadership in ethical business practices.
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