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YOC AG (0NN5.L)

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14,983,274.00-1.26 (-0.00%)
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  • EQS Group

    YOC AG: Nielsen study proves significantly higher advertising impact of YOC advertising formats

    DGAP-News: YOC AG / Key word(s): Study results/Study28.10.2020 / 09:37 The issuer is solely responsible for the content of this announcement.YOC AG: Nielsen study proves significantly higher advertising impact of YOC advertising formatsBerlin, 28 October 2020 - YOC AG, the developer of software for the digital advertising market, conducted an advertising effectiveness study in cooperation with the global measurement and data analytics company Nielsen. The aim of the study was to analyse the relationship between the choice of advertising format and the impact on various brand awareness metrics. Using a Forced Exposure methodology, the study compared a variety of YOC's proprietary high-impact advertising formats with standard advertising formats in a real test environment involving 3,000 international participants.The results of the study show that YOC's self-developed high-impact formats have a significant positive influence on the effectiveness of advertising. Advertising key metrics, such as the advertising and brand recall, advertising attractiveness, brand perception and purchase intention are significantly increased compared to conventional advertising formats.Stella Freymuth, Business Consultant Media Analytics at Nielsen: "The essential task of ad impact research is to test different advertising formats and their effect on the end consumer. The significant differences between advertising formats, such as high-impact advertising vs. standard advertising, confirm that a careful selection of the ad formats is important and influences the success of brands and advertisers. YOC's high-impact formats can help to better achieve campaign objectives and place products in the minds of consumers."Dirk Kraus, CEO of YOC AG: "The clear and remarkable results of the study underline that our innovative and attention-grabbing advertising formats help advertisers to achieve their campaign goals and at the same time have a positive impact on the user experience. All relevant key advertising metrics are significantly increased by our YOC High-Impact formats."Please click here to download the report.About YOC YOC is a technology company and develops software for the digital advertising market. With the help of our programmatic trading platform VIS.X(R), we enable an optimal advertising experience for advertisers, publishers and users of the mobile Internet and mobile applications. By using the platform VIS.X(R) and YOC's software products, advertisers can increase brand awareness in combination with high-quality advertising inventory. Renowned premium publishers offer global media reach and benefit from the high monetization of our platform VIS.X(R). As a pioneer in mobile advertising, the company has been on the market since 2001 and has been listed in the Prime Standard of Deutsche Börse since 2009. The company's headquarters are located in Berlin. The company also operates branches in Düsseldorf, Hamburg, Madrid, Vienna and Warsaw. Further information on the YOC Group and our products can be found at yoc.com.28.10.2020 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.The issuer is solely responsible for the content of this announcement.The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.dgap.de Language: English Company: YOC AG Greifswalder Str. 212 10405 Berlin Germany Phone: +49 (0)30-72 61 62 322 Fax: +49 (0)30-72 61 62 222 E-mail: ir@yoc.com Internet: www.yoc.com ISIN: DE0005932735 WKN: 593273 Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich, Stuttgart, Tradegate Exchange EQS News ID: 1143570   End of News DGAP News Service

  • EQS Group

    YOC AG: YOC AG Guidance for 2020

    YOC AG / Key word(s): Forecast/Change in ForecastYOC AG: YOC AG Guidance for 202014-Oct-2020 / 10:33 CET/CESTDisclosure of an inside information acc. to Article 17 MAR of the Regulation (EU) No 596/2014, transmitted by DGAP - a service of EQS Group AG.The issuer is solely responsible for the content of this announcement.Publication of inside information pursuant to Article 17 of Regulation (EU) No. 596/2014YOC AG Guidance for 2020Berlin, 14 October 2020 - The management board of the YOC AG, Berlin, ISIN DE0005932735, which is listed in the Prime Standard, today has approved a guidance for 2020 taking into account the evaluation of the order book for the current fourth quarter of 2020 and the development in the first nine months of 2020.According to this guidance the total revenue at Group level is expected to amount to EUR 14.75 to 15.25 million for the fiscal year 2020.That means, Group revenues should be almost at the level of the previous year (2019: EUR 15.1 million) despite the economic effects of the Corona pandemic, which impacted the second quarter of 2020 in particular.As a consequence of this revenue expectation, the Management Board of YOC AG expects positive EBITDA* of probably EUR 1.0 to 1.5 million (2019: EUR 0.6 million). However, this assumes that there will be no second wave of Covid-19 infections with resulting economic impacts comparable to the second quarter 2020 in the markets relevant to the YOC Group.The Management Board of YOC AG had revoked its original forecast for financial year 2020 in the course of the global spread of the Covid-19 virus on 9 April 2020 due the uncertainties associated with this pandemic.* EBITDA corresponds to the definition in the YOC AG report for the first half of 2020 (available at https://yoc.com/investor-relations/financial-reports/).Notifying person: Dirk-Hilmar Kraus, Member of the Board of DirectorsContactYOC AGInvestor RelationsGreifswalder Str. 21210405 BerlinTel.: +49-30-726162-0ir@yoc.dewww.yoc.com14-Oct-2020 CET/CEST The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.dgap.de Language: English Company: YOC AG Greifswalder Str. 212 10405 Berlin Germany Phone: +49 (0)30-72 61 62 322 Fax: +49 (0)30-72 61 62 222 E-mail: ir@yoc.com Internet: www.yoc.com ISIN: DE0005932735 WKN: 593273 Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich, Stuttgart, Tradegate Exchange EQS News ID: 1140704   End of Announcement DGAP News Service

  • EQS Group

    YOC AG: YOC with revenue growth in Q3/2020 - further increase in sales because of VIS.X(R) technology platform

    DGAP-News: YOC AG / Key word(s): Incoming Orders/Development of Sales 15.09.2020 / 06:30 The issuer is solely responsible for the content of this announcement. YOC with revenue growth in Q3/2020 - further increase in sales because of VIS.X(R) technology platformBerlin, 15 September 2020 \- In the third quarter of 2020, YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) stopped the downward trend in revenue of the second quarter of 2020 caused by the Corona crisis. According to initial projections, revenues in the third quarter of 2020 are expected to amount to between EUR 3.5 million and EUR 3.6 million and thus exceed the level of the same period of the previous year (Q3/2019: EUR 3.4 million).Until the outbreak of the Corona Pandemic, YOC AG's sales growth at group level was around 20 % compared to the previous year. Due to the subsequent reluctance of advertisers in the period from March to May 2020, the company had to accept an increasing number of order cancellations, resulting in a 24 % drop in sales in the second quarter of 2020.As a consequence, the revenue level of the previous year (9M/2019: EUR 10.2M) is expected to be almost reached already at the end of the third quarter of the current fiscal year 2020, despite the consequences of the Corona Pandemic.Sebastian Bauermann, Director of Finance at YOC AG: "Due to the continuous increase in the trading volume of our technology platform VIS.X(R), we have already reached the previous year's revenue level again. At the same time, we will significantly increase the company's profitability not only in the third quarter of 2020, but also in the first nine months of fiscal year 2020."YOC AG's report on the third quarter of 2020 will be published on 18 November 2020. About YOCYOC is a mobile-first ad technology company dedicated to creating the best possible digital advertising experience for advertisers, publishers and users. With VIS.X(R), the next generation programmatic trading platform, YOC combines efficient media trading with high-impact advertising formats. Customers are given the opportunity to increase brand awareness through high-quality advertising inventory. Renowned premium publishers are connected to the platform and offer a global reach. With a proprietary technology stack and many years of experience, YOC is known for excellent, high-quality service and fast execution. The company was founded in 2001 by Dirk Kraus and has been listed in the Prime Standard of Deutsche Börse since 2009. YOC has offices in Amsterdam, Berlin, Düsseldorf, Hamburg, Madrid, Warsaw and Vienna. Further information can be found at yoc.com.ContactYOC AG Investor Relations Greifswalder Str. 212 10405 Berlin Tel.: +49-30-726162-0 ir@yoc.com www.yoc.com * * *15.09.2020 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.dgap.de * * * Language: English Company: YOC AG Greifswalder Str. 212 10405 Berlin Germany Phone: +49 (0)30-72 61 62 322 Fax: +49 (0)30-72 61 62 222 E-mail: ir@yoc.com Internet: www.yoc.com ISIN: DE0005932735 WKN: 593273 Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich, Stuttgart, Tradegate Exchange EQS News ID: 1131369 End of News DGAP News Service