Netflix, Inc. (0QYI.L)
- Yahoo Finance Video
DoubleVerify: Ad spend still going to what's 'proven to work'
Advertising agency DoubleVerify (DV) reported mixed first quarter results, beating revenue estimates but falling short of expectations on adjusted earnings per share. To delve deeper into these earnings and the broader digital advertising landscape, DoubleVerify CEO Mark Zagorski joins Market Domination Overtime. Zagorski notes that the online ad market is "in pretty good shape," with areas like connected television and retail media networks contributing to the health of the digital advertising space. Despite the challenges faced in DoubleVerify's first quarter, he observes that "across all the different verticals" of advertising, the company was "relatively healthy." Looking ahead, Zagorski expresses optimism about growth prospects both internationally and domestically, despite a concentration of spending this quarter. He believes this momentum will lead "to a solid year." When asked about the potential impact of shrinking marketing budgets on margins, Zagorski says: "We're seeing ad spend going to places that are proven to work...Advertisers have no problem spending money and spending marketing budgets on stuff that works." For more expert insight and the latest market action, click here to watch this full episode of Market Domination Overtime. This post was written by Angel Smith
- Yahoo Finance
New Peacock, Netflix, Apple TV+ streaming bundle will cost $15 a month, Comcast says
Streamers are combining forces in the race for loyal subscribers.
- Yahoo Finance Video
How media giants' streaming pivot is impacting margins
The media landscape's shift toward streaming has not been without its challenges. Pursuing profitability in the streaming realm has created negative ripple effects across other avenues of these media giants' operations, such as traditional linear television. Yahoo Finance's Alexandra Canal discusses the headwinds of the industry-wide transformation. For more expert insight and the latest market action, click here to watch this full episode of Catalysts. This post was written by Angel Smith
