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  • Acer Launches Kimi’s Creator Challenge in Support of “Save The Children”
    Globe Newswire

    Acer Launches Kimi’s Creator Challenge in Support of “Save The Children”

    Bioggio, Switzerland, May 14, 2021 (GLOBE NEWSWIRE) -- Editor’s Summary: Kimi’s Creator Challenge1 is an international design contest encouraging creators to put their skills to the test and design Kimi Räikkönen’s racing shoesInternational Jury from Acer, Alfa Romeo Racing ORLEN, and SparcoWinning design will be worn and signed by the champion during one of the Formula One Grand Prix weekends and auctioned in support of “Save the Children”Winner awarded a ConceptD Creator Studio (workstation + monitor)The contest is now open and design entries can be submitted via the Kimi’s Creator Challenge landing page up until June 1st, 2021 Bioggio, Switzerland - May 14, 2021 – Today, Acer, an official partner of Alfa Romeo Racing ORLEN, is announcing a new international design contest1 in association with Alfa Romeo Racing ORLEN, Sparco and the team’s driver, Formula One world champion, Kimi Räikkönen - Kimi’s Creator Challenge. The contest is open to creators, inviting them to design the racing shoes that will be worn by Kimi, one of the most popular and iconic figures in global sports, at one of the upcoming Formula One Grand Prix weekends and later auctioned off in support the children’s rights organization Save the Children. How to join the Kimi’s Creator Challenge1: Participants can download a design template and guidelines via a dedicated landing page, register and upload their design via the same websiteA shortlist of the top three designs will be decided through an online voting round, while the final winner will be selected by a jury composed of Kimi Räikkönen, Acer, Alfa Romeo Racing ORLEN, and Sparco executivesThe winning shoe design will be produced, donated by Sparco and will be worn at a race weekend, signed by Kimi Räikkönen and auctioned together with a matching ConceptD 7 notebook to raise funds for Save the ChildrenThe winner will be announced mid-June and also awarded a ConceptD Creator Studio (ConceptD 300 workstation and CP monitor) “The partnership with Alfa Romeo Racing ORLEN is a way for us to work and engage with creators on a new level while increasing Acer’s CSR commitment. Supporting education for children provides them a future full of possibilities, hope and opportunities and reinforces the importance of powerful partnerships like this one. We are grateful for the work Save the Children is doing and proud that Acer can support it,” said Hajo Blingen, Vice President Marketing, Acer EMEA. “Inspired by Acer’s top line ConceptD workstation solutions, we let creators be creators to design Kimi’s racing shoes to unleash their creativity and self-expression, and most importantly all for an important cause.” “Creating synergies between our partners has always been a key objective of the team’s commercial department,” said Yan Lefort, Commercial Director of Alfa Romeo Racing ORLEN. “Not only we help our partners create value through impactful campaigns, we also maximize their return on investment by using our partner’s respective contractual assets in the most efficient way. With this particular project, the concept of meaningful partnership is epitomized by the direct support of children in need through our relationship with our charity partner, Save the Children. Not only we had lots of fun developing this project, we also know that we are doing good. To us, this is the perfect equation when it comes to partnership activation.” International Jury The top three designs will be judged by an esteemed jury consisting of Frédéric Vasseur, Team Principal of Alfa Romeo Racing ORLEN; Hajo Blingen, Vice President Marketing, Acer Europe; Daniela Vignale, Motorsport Manager, Sparco; and Kimi Rӓikkӧnen. The judges will assess the final three entries based on originality, emotional impact, aesthetics, and technical feasibility. The overall winner will be honored with a ConceptD Creator Studio and will see his final design put into action during one of the upcoming Formula One Grands Prix weekends, followed by a charity auction with all proceeds going to “Save the Children”. Kimi’s Creator Challenge will be available in over 15 countries1 in close collaboration with local etail/retail partners and will also serve as platform for special product promotions. For more details on how to join and submit your design please visit the Kimi’s Creator Challenge page. Notes for editors1: Anyone who wants to compete in the contest can go to the Kimi’s Creator Challenge landing page to sign up and download the design guidelines [www. kimiscreatorchallenge.acer.com] Participants can upload their shoe design between now and June 1st, 2021The winner will be announced mid-June 1Check terms & conditions for participating countries About Acer Founded in 1976, Acer is one of the world's top ICT companies with a presence in more than 160 countries. As Acer evolves with the industry and changing lifestyles, it is focused on enabling a world where hardware, software and services will fuse with one another, creating ecosystems and opening up new possibilities for consumers and businesses alike. Acer's 7,500 employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology. Please visit http://www.acer.com for more information. About Sauber Group of Companies: The Sauber Group of Companies is composed of three operational entities: Sauber Motorsport AG, which operates and manages the Alfa Romeo Racing ORLEN Formula One team; Sauber Engineering AG, which focuses on prototype development and additive manufacturing; and Sauber Aerodynamik AG, which conducts full and model-scale testing in the factory’s state-of-the-art wind tunnel and creates ground-breaking innovations in the field of aerodynamics. The companies collaborate closely and share know-how to apply the expertise of more than 500 dedicated individuals at the headquarter in Hinwil, Switzerland, to all internal and external projects. Since its founding in 1970, the passion for racing has been at the heart of Sauber. For more than 50 years, the innovative Swiss company has been setting standards in the design, development and construction of race cars for various championship series, such as Formula One, DTM, and WEC. Following its own Formula One debut in 1993, Sauber Motorsport AG has established one of the few traditional and privately held teams in the sport. After 25 years of competition in Formula One, the company launched a long-term partnership with Alfa Romeo in 2018 and enters the 2021 championship under the team name Alfa Romeo Racing ORLEN. About Sparco Since 1977 Sparco S.p.A. develops and produces equipment for the racing environment and counts, to this day, more than 300 partner teams in various world motorsport competitions (F1, Indy, WRC, Nascar, Dakar and many others) and worldwide clients adopting its products. The Sparco Group, since 2000, diversified its activities to strongly enter the carbon fiber automotive components’ industry for the most important super sports car and luxury car’ manufacturers, while in the last years has expanded its business to the gaming-simulation racing industry and to the safety clothing industry (safety footwear and workwear). The group headquarter is in Volpiano (TO), Italy, and has more than 1000 employees that operate in eight production plants (four in Italy, three in Tunisia and one in the USA). The commercial presence is global. About Save the Children Save the Children is the largest independent children’s rights organisation in the world. In Switzerland and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children’s unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share. For more information visit www.savethechildren.ch Media Contacts Acer Manuel Linnig, EMEA PR Director Tel: +41 91 2610 522 Email: manuel.linnig@acer.com Alfa Romeo Racing ORLEN Will Ponissi, Senior Communications Manager Tel: +41 79 591 57 85 Email: william.ponissi@sauber-group.com Katharina Rees, Communications Manager Tel: +41 79 757 52 85 Email: katharina.rees@sauber-group.com Sparco Diego Lamura, Corporate Marketing and Communications Manager Email: d.lamura@sparco.it Save the Children Switzerland Fabian Emmenegger, Communications Manager Tel +41 44 267 74 68 Email: fabian.emmenegger@savethechildren.ch © 2021 Acer Inc. All rights reserved. Acer and the Acer logo are registered trademarks of Acer Inc. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners. All offers subject to change without notice or obligation and may not be available through all sales channels. Prices listed are manufacturer suggested retail prices and may vary by location. Applicable sales tax extra. Attachment Kimi'sCreatorChallenge_KV CONTACT: Manuel Linnig Acer Europe, Middle East and Africa manuel.linnig@acer.com

  • Acer and Sauber Motorsport Continue Partnership in 2021
    Globe Newswire

    Acer and Sauber Motorsport Continue Partnership in 2021

    Acer and Sauber Motorsport Bioggio, Switzerland, Feb. 18, 2021 (GLOBE NEWSWIRE) -- Editor’s Summary Acer and Sauber Motorsport take the next step to power and connect the team, both trackside and Sauber’s Hinwil HQ with Acer Enduro and TravelMate Notebooks, ConceptD workstation and display solutionsNew marketing activation will feature Alfa Romeo Racing ORLEN driver, Kimi RäikkönenFormula 1 is strongly outperforming other major global sports on digital platforms including Bundesliga, NBA, NFL, Premier League and fully in line with Acer’s target customer demographic Acer and Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, announced the two companies will extend their partnership into the 2021 season. Having entered a valuable partnership in 2020, the team and Acer will take it to the next level by continuing to introduce state-of-the-art Acer technology to power and connect the team, both trackside and at Sauber’s Hinwil HQ, while also unveiling an ambitious marketing activation featuring Alfa Romeo Racing ORLEN driver, Kimi Räikkönen, as the face of this campaign. One of the world’s top ICT companies, Acer, with a leading presence in more than 160 countries, will provide the team with commercial grade solutions such as Enduro and TravelMate notebooks, ConceptD workstation and digital display solutions. The specifically engineered Acer hardware will play a race-critical role from the team’s HQ in Hinwil to the team garage and pit wall throughout the 2021 season. Acer and Alfa Romeo Racing ORLEN not only share the same passion for technology, but also address the same demographic of fans between 13-44. Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG: “It’s an absolute pleasure to extend our relationship with Acer. Our work together in 2020 highlighted the synergies between the world of high-end information technology and motorsport – both are highly competitive environments in which the pursuit of performance is the constant objective and in which every day opens new possibilities of development. Working together in 2021 is a natural result of this and we are looking forward to sharing a successful season together.” “We are delighted to extend our partnership in 2021 with one of the most prestigious teams in Formula One history, featuring iconic drivers. At Acer we not only push the boundaries of what is possible in technology, but also in digital marketing by bringing even more engaging content and stories to our fan community,” said Hajo Blingen, Vice President Marketing, Acer Europe SA. “Formula One, one of the sports with the highest viewership and fastest growth in the digital arena globally, is the perfect platform to engage with the generation Y/Z and their lifestyle.” Formula One is a technology and performance driven sport, and having reliable hardware is crucial. Acer as official partner and technology enabler provides ConceptD workstation solutions including monitors not only to power the car on the grid, but also delivers the 200 engineers at Sauber Motorsport the reliability and accuracy to perform the heaviest tasks from aerodynamics design to achieving the highest engine performance. Using the latest Acer Enduro products from its military-grade certified PC range, the team can count on extremely rugged, durable computers to manage the race operations in the harshest conditions from the rain in Silverstone, to the heat in Singapore, to the cold in the night and sand dust of the desert in Bahrain. Key members of the team will also use Acer’s advanced TravelMate notebook solutions to increase collaboration, productivity and security no matter where they are in the world. For more information on Acer products and technologies visit www.acer.com About Sauber Group of Companies: The Sauber Group of Companies is composed of three operational entities: Sauber Motorsport AG, which operates and manages the Alfa Romeo Racing ORLEN Formula One team; Sauber Engineering AG, which focuses on prototype development and additive manufacturing; and Sauber Aerodynamik AG, which conducts full and model-scale testing in the factory’s state-of-the-art wind tunnel and creates ground-breaking innovations in the field of aerodynamics. The companies collaborate closely and share know-how to apply the expertise of more than 500 dedicated individuals at the headquarter in Hinwil, Switzerland, to all internal and external projects. Since its founding in 1970, the passion for racing has been at the heart of Sauber. For more than 50 years, the innovative Swiss company has been setting standards in the design, development and construction of race cars for various championship series, such as Formula One, DTM, and WEC. Following its own Formula One debut in 1993, Sauber Motorsport AG has established one of the few traditional and privately held teams in the sport. After 25 years of competition in Formula One, the company launched a long-term partnership with Alfa Romeo in 2018 and enters the 2021 championship under the team name Alfa Romeo Racing ORLEN. About Acer Founded in 1976, today Acer is one of the world’s top ICT companies and has a presence in over 160 countries. As Acer looks into the future, it is focused on enabling a world where hardware, software and services will fuse with one another to open up new possibilities for consumers and businesses alike. From service-oriented technologies to the Internet of Things to gaming and virtual reality, Acer’s 7,000+ employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology. Please visit www.acer.com for more information. Media Contacts EMEA - Manuel Linnig Tel: +41 91 2610 522 Email: manuel.linnig@acer.com © 2021 Acer Inc. All rights reserved. Acer and the Acer logo are registered trademarks of Acer Inc. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners. Attachment Pressimage Feb 18_Acer_16-9 CONTACT: Manuel Linnig Acer Europe, Middle East and Africa +41 91 2610 522 manuel.linnig@acer.com

  • First Marketing Campaign with Alfa Romeo Racing ORLEN Featuring ConceptD Goes Live Today
    Globe Newswire

    First Marketing Campaign with Alfa Romeo Racing ORLEN Featuring ConceptD Goes Live Today

    Acer’s New Marketing Program Targets Workstation and Ruggedized PC Solutions Users Designed to Race with ConceptD Built for Extreme with Acer ENDUROBioggio, Switzerland, Aug. 14, 2020 (GLOBE NEWSWIRE) -- Acer announced the next steps in its partnership with Alfa Romeo Racing ORLEN.As official partners, Acer and Alfa Romeo Racing ORLEN also worked  together to create engaging and compelling content for social mediaand other digital campaigns.  Acer is set to launch a new campaign targeted at users of design and simulation in engineering and manufacturing applications under the theme“Designed to Race” featuring its ConceptD solutions including stationary and mobile workstations and Monitors.  The second campaign set to be released in the coming weeks focuses on Acer’s ENDURO ruggedized PCs “BUILT FOR EXTREME”.   “Acer has created an incredibly engaging marketing and activation strategy around our partnership and the whole Alfa Romeo Racing ORLEN team,”says Frédéric Vasseur, Team Principal of Alfa Romeo Racing ORLEN and CEO of Sauber Motorsport AG. “It’s a highly exciting development and I can’twait to see these initiatives roll out in the next few weeks.”  “We are proud to partner with one of the most prestigious teams in Formula One history, and to deliver to our commercial channel and retail partnershighly attractive marketing programs to create demand for our commercial solutions,” said Hajo Blingen, Vice President Marketing, Acer Europe SA.Both campaigns include a 360-degree holistic activation strategy delivering B2B concepts and tool boxes for partners to elevate the brand awarenessand credibility for ConceptD solutions and Acer ENDURO ruggedized PCs.  Learn more about how ConceptD helped Alfa Romeo Racing ORLEN during the design, development and engineering process. Watch full story here.  About AcerFounded in 1976, today Acer is one of the world’s top ICT companies and has a presence in over 160 countries. As Acer looks into the future, it is focusedon enabling a world where hardware, software and services will fuse with one another to open up new possibilities for consumers and businesses alike.From service-oriented technologies to the Internet of Things to gaming and virtual reality, Acer’s 7,000+ employees are dedicated to the research, design,marketing, sale, and support of products and solutions that break barriers between people and technology. Please visit www.acer.com for more information. About Sauber Group of Companies:The Sauber Group of Companies is composed of three operational entities: Sauber Motorsport AG, which operates and manages the Alfa Romeo Racing ORLENFormula One team; Sauber Engineering AG, which focuses on prototype development and additive manufacturing; and Sauber Aerodynamik AG, which conductsfull and model-scale testing in the factory’s state-of-the-art wind tunnel and creates ground-breaking innovations in the field of aerodynamics. The companiescollaborate closely and share know-how to apply the expertise of more than 500 dedicated individuals at the headquarter in Hinwil, Switzerland, to all internaland external projects. Since its founding in 1970, the passion for racing has been at the heart of Sauber.For the last 50 years, the innovative Swiss company has been setting standards in the design, development and construction of race cars for various championshipseries, such as Formula One, DTM, and WEC. Following its own Formula One debut in 1993, Sauber Motorsport AG has established one of the few traditional andprivately held teams in the sport. After 25 years of competition in Formula One, the company launched a long-term partnership with Alfa Romeo in 2018 and entersthe 2020 championship under the new team name Alfa Romeo Racing ORLEN.Attachments * KB wihtout intel logo and learn more * Enduro KV vertical without Intel Logo CONTACT: Manuel Linnig Acer Europe, Middle East and Africa manuel.linnig@acer.com