One, a fintech largely owned by Walmart, has started to advertise its buy now, pay later options in the company’s stores.
Affirm stock wavered Tuesday amid a report that Walmart, a key customer of the consumer financing firm, is readying its own "buy now, pay later" services.
Fintech lender Affirm has started quietly offering "buy now, pay later" (BNPL) loans for elective medical procedures, in a major push beyond its core e-commerce market, the company told Reuters. Over the past year, Affirm has more than doubled the number of elective medical merchants on its network, reaching around 130 at of the end of 2023. The San Francisco-based company is hoping to tap growing consumer demand for financing for cosmetic treatments, dental services, medical devices and veterinary procedures.