Recently, Zacks.com users have been paying close attention to Salesforce.com (CRM). This makes it worthwhile to examine what the stock has in store.
HubSpot (NYSE: HUBS) and Salesforce (NYSE: CRM) resemble the David and Goliath, respectively, of the cloud-based customer relationship management (CRM) market. HubSpot provides a free CRM platform for smaller businesses, which serves as a launchpad for its tools in paid marketing, lead generation, search engine optimization, and analytics. It creates "inbound" marketing campaigns (such as social media campaigns, viral videos, or blogs) to drive consumers to seek out brands on their own.
Combining Airkit.ai's conversational AI capabilities with its Service Cloud, Salesforce (CRM) is likely to be able to offer enterprises smarter, more personalized and more efficient tools for engaging with their customers.