The gatekeeper of the internet is revamping its most important product, but it's not clear how advertising fits into AI-infused answers.
Google's AI-driven approach is a bulwark against an emergent threat. It’s also a strategic gamble.
Google parent Alphabet's potential acquisition of HubSpot, a U.S. marketing software maker with a market value of $31 billion, would boost its ability to compete against Microsoft in offering cloud-based applications to companies. Reuters reported last month that Google was exploring an offer for HubSpot. Such a deal would be Google's biggest, expanding its products and applications that serve businesses, analysts and investment bankers said in interviews.