Alphabet Inc. (GOOGL)

Credit Suisse analyst Stephen #$%$ keeps an Outperform rating and a price target of $3,400 on Alphabet's shares ahead of quarterly results. The analyst notes that in what he views as one of the most meaningful product updates in some time, Google announced in its blog that it is moving the mobile SERP to infinite scroll, bypassing the need for users to click. This opens the doors for the users to see potentially a greater number of sponsored links as they continue to scroll, #$%$ contends. And rather than thinking about this update as something that can accelerate Search revenue growth, he instead believes this increases Google's ability to manage its Search revenue growth for a longer period of time. The analyst also calls attention to Google's ongoing moves to enhance its position in shopping. The first of these was the roll out of Free Listings on the Shopping Tab, which in his view is a top-of-funnel move to onboard more merchants, and the latest moves have been to introduce ways for users to aggregate shoppable SKUs, which simplifies the shopping experience and increases purchase potential over time.

Paypal is taking advantage of the historically low interest rates, and historically high inflation expectations, to scoop up a quality asset, at a decent valuation. Paypal is in the business of benefiting from ecommerce growth. That is their business. Collecting dollars from ecommerce P&L's. With Pinterest $PINS, they'd be a larger beneficiary of ecommerce growth, as Pinterest is a sizable player in digital advertising. At $40B, there's plenty of room for them to increase market share and add value. The duopoly of digital ads, $GOOGL and $FB are $2T and $1T respectively (rounding to the nearest $T LOL)

Google has a higher EPS than Microsoft and higher growth potential.
EV of Microsoft is 2.14
EV of Google is 1.74

Based on the above
Google least fair price shall be 3450 USD.