Over the past few decades, Nike (NYSE: NKE) has emerged as the top activewear brand in the world, making more in revenue than most of its competitors combined. While rivals keep sprouting to challenge the dominant player in the industry, Nike has been able to effectively keep its leadership position and grow its fan base and sales. Nike's popularity wasn't enough to stave off a large sales drop over the pandemic, but the company had enough cash to keep operations flowing.
Say goodbye to Black Friday.
Comfortable clothing and personal workout equipment for the home are two pandemic trends that bode well for Lululemon's prospects, and Wall Street agrees.