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  • Reuters - UK Focus11 months ago

    Under new CEO, Henkel looks to develop online business

    German consumer goods group Henkel (LSE: 0IZ8.L - news) wants to step up digital sales of its core brands, focusing on emerging markets and a younger generation which is increasingly shopping online, its chief executive said on Thursday. Henkel launched a partnership with local ecommerce giant Alibaba in October 2015 to sell its Schwarzkopf hair care brand exclusively in Asia's biggest economy, which van Bylen said was paying off. The success of digital business in other countries, such as South Korea where 60 percent of Henkel's revenues are generated online, underlines Henkel's goal to double "digitally-driven" sales to more than 4 billion euros ($4.28 billion) by 2020.

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