18.86 +0.01 (0.07%)
After hours: 4:26PM EDT
|Bid||18.55 x 2900|
|Ask||19.10 x 900|
|Day's range||18.73 - 19.15|
|52-week range||11.63 - 25.20|
|Beta (5Y monthly)||1.00|
|PE ratio (TTM)||13.00|
|Forward dividend & yield||1.02 (5.37%)|
|Ex-dividend date||31 Aug 2020|
|1y target est||N/A|
A new study released today by MAGNA, Roku, Inc. (NASDAQ: ROKU) and IPG Media Lab, "Valuing the Value Exchange," demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited. The study reveals video ads and brand experiences together generate 4X greater purchase intent than video advertising alone.
IPG Mediabrands Appoints Hermon Ghermay As First Global Chief Culture Officer
IPG Mediabrands today released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the policies of different platforms and their enforcement. The Media Responsibility Audit included doing a comprehensive assessment of all the primary social media platforms (Facebook, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, twitch, Twitter, and YouTube) against the 10 principles to check current status and accountability against each principle. The audit was comprised of 250 questions in total and focused on establishing a benchmark on what a responsible platform looks like.