Superfans asked and Cheez-It® answered. This summer, Cheez-It is taking the ultimate flavor-pairing to new heights with the first-ever Cheez-It x Hidden Valley® Ranch Crackers. Cheez-It saw how much its flavor-obsessed fans Want It. Need It. Cheez-It when they began creating ranch-flavored cracker recipes on their own, and the pleas for this flavor collab only got louder with the deliciously triumphant launch of Hidden Valley Ranch's Cheezy Ranch Condiment & Dressing. Now, the two most iconic br
Kellanova's Pop-Tarts brand earned a top honor at the 2024 Cannes Lions International Festival of Creativity Thursday, winning the first-ever Grand Prix for its Edible Mascot activation. In partnership with Weber Shandwick, Florida Citrus Sports, Publicis, and others, The First Edible Mascot was a delicious move to place Pop-Tarts at the center of the broader snacking conversation in a Crazy Good way at the Pop-Tarts Bowl game.
Partnership will fund growing of regenerative wheat for Cheez-It® and Club® crackers to be sold in Ahold Delhaize USA brand stores Wheat Crop Ahold Delhaize USA undertakes first farm-to-shelf regenerative agriculture pilot Full Field View Ahold Delhaize USA undertakes first farm-to-shelf regenerative agriculture pilot Field Shot Ahold Delhaize USA undertakes first farm-to-shelf regenerative agriculture pilot Cheez-It® crackers Ahold Delhaize USA undertakes first farm-to-shelf regenerative agricu