MCD Jan 2026 330.000 call
| Previous close | 4.5000 |
| Open | 4.4500 |
| Bid | 4.3000 |
| Ask | 4.8500 |
| Strike | 330.00 |
| Expiry date | 2026-01-16 |
| Day's range | 4.4500 - 4.4500 |
| Contract range | N/A |
| Volume | |
| Open interest | 32 |
- Yahoo Finance Video
Fast food companies compete for the best value meal
More fast food companies are rolling out value meals to appeal to consumers as inflation continues to pose a budgetary challenge, including McDonald's (MCD), Restaurant Brands International's Burger King (QSR), and Starbucks (SBUX). Placer.ai Head of Analytical Research R.J. Hottovy joins Asking for a Trend to discuss the state of the overall food industry and consumer spending. Hottovy believes various value meal offerings have been successful, explaining: "All these promotional deals right now are the key thing that are driving visits across the restaurant industry. And why is that? Because we saw a lot of visitation loss to things like value grocers and discount stores, and even convenience stores are another channel that we've seen it. And this is a restaurant's way of recapturing that lost market share a little bit. It's being helped out by food at home, inflation coming down a bit. They're able to withstand a little bit more on the discounting side." He notes that the major question facing restaurants is whether they can keep up the momentum as value offerings increase competition. "I think we're looking at a consumer that is really looking to stretch their household budgets. Interestingly, we do see that consumers are still willing to spend for big events and activities and holidays, but it's those shoulder periods in between that consumers are really taking a pause right now," Hottovy says. He adds that lower and middle-income consumers have become a "focal point" for restaurants as they try to get them back in their doors and spending. For more expert insight and the latest market action, click here to watch this full episode of Asking for a Trend. This post was written by Melanie Riehl
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