Shares of Meta Platforms (NASDAQ: META) jumped 23.8% in January, according to data provided by S&P Global Market Intelligence. The social media company has been in the limelight since joining a slew of big tech companies in announcing widespread layoffs amounting to 13% of its workforce back in November. There were several reasons for investors to feel more optimistic last month.
Image-browsing platform Pinterest (NYSE: PINS) has two main ways to grow its revenue: attract more users and make more money per user. The U.S. ad market is the most important part of Pinterest's business right now. Global monthly active users for Pinterest peaked back in the first quarter of 2021 at 478 million.
Meta Platforms (NASDAQ: META) slashed expenses, reduced capital expenditures, and increased its stock buyback. Investors viewed these moves as prudent, and the stock soared following the announcement.