Most gamers may not view Apple as a games company to the same degree that they see Sony with PlayStation or Microsoft with Xbox, but the iPhone-maker continues to uniformly drive the industry with decisions made in the Apple App Store. The company made the news a couple times late this week for App Store approvals. The denial was Microsoft's xCloud gaming app, something the Xbox folks weren't too psyched about.
It comes as US and China’s tech war hit new lows after president Donald Trump banned US companies from doing any transactions with the owners of TikTok and WeChat.
“Assuming a deal was announced before the September 15th deadline that closed on December 31st, and Microsoft acquired the U.S. business only, which illustratively could grow from $500 million in 2020 to $3 billion in 2021 (500%), TikTok could add 2% inorganic growth to Microsoft’s model in CY21e,” said Keith Weiss, equity analyst at Morgan Stanley.