|Bid||8.24 x 300|
|Ask||8.35 x 300|
|Day's range||8.17 - 8.35|
|52-week range||6.76 - 14.95|
|PE ratio (TTM)||-3.43|
|Earnings date||23 Oct 2017 - 27 Oct 2017|
|Dividend & yield||N/A (N/A)|
|1y target est||10.90|
The streaming service turns to a video advertising product to breathe new life into its stock and its business.
Pandora today announced that Video Plus is now available to all advertisers. The new ad product enables brands to pay only when users watch 15 seconds of a video ad. In exchange for watching the ad, listeners unlock features that are typically only available with a subscription to Pandora Plus or Pandora Premium: the ability to skip more songs and replay tracks.
Pandora (P) has struggled to find a lucrative business model as it continues to face stiff competition.