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E-commerce and not shy away from it because they are trying to accomplish some kind of 'inspirational experience' for their MAUs. TBH it's difficult to understand how PINS is not a Wall Street darling already with a high-multiple, such is it's world-wide potential for growth across the board, digital advertising revenues from targeting a half Billion SHOPPERS and also getting a piece of every sale initiated on Pinterest's site. Also, Ready + Elliot Management + previous offers from MSFT and PYPL = SOMETHING, and whatever that SOMETHING is, it's good.
So there's a little overhead and PINS has pulled back from this orning's high. But it givs you some of the context of why PINS even coming in just slightly shy of revenue estimates was greeted with such a huge sigh of relief. PINS had already given up a lot until SNAP warned and after its already bad report back in April and then again in July.
Again, longer term, PINS looks like a very good growth and value bet. This year's heightened spending will pay off down the road I believe. The ad slump will end, and PINS has proven more resilient in that market than,m say, SNAP, and PINS will also branch into shopping.
Others may disagree (although I know others here fel the same way), and that's what makes a market. Good luck, all.