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The Boston Beer Company, Inc. (SAM)

NYSE - NYSE Delayed price. Currency in USD

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485.10-15.04 (-3.01%)

At close: 4:00PM EDT

483.99 -1.11 (-0.23%)
After hours: 07:09PM EDT

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Motley Fool
Boston Beer Is Drowning in Hard Seltzer
Boston Beer (NYSE: SAM) is wallowing in hard seltzer. The brewer went all in on the effervescent alcoholic beverage as consumer drinking preferences shifted away from beer, but the bubble burst on the trendy drink and Boston Beer had to dump "millions of cases" of its Truly brand of seltzer. Boston Beer warned that this was coming.
Motley Fool
Hard Seltzer Push Lands Boston Beer on the Wrong Side of a Bender
Depending on who you ask, trendy hard seltzer brand White Claw is either the greatest thing since humans started fermenting drinks in 7000 BC or...
Zacks
Boson Beer (SAM) Posts Q3 Loss on Soft Hard Seltzer Trends
Boston Beer's (SAM) Q3 results reflect the impacts of the slowdown in hard seltzer category trends as well as higher operating costs.