The number of over-the-top video streaming services in the U.S. has more than doubled since 2014, according to Parks Associates. The researchers counted nearly 300 different streaming services, with just six ceasing operations this year compared to 19 shutting down in 2018. Not only are there more streaming options than ever before, but media companies are spending more on content and marketing to help stand out from the crowd.
AT&T (NYSE: T) counts 17.8 million pay-TV subscribers as of the end of the third quarter. While the company showed progress in stemming the losses, down just 627,000 last quarter, CEO John Stankey thinks there are a lot more losses coming. During the company's third-quarter earnings call, he opined cord-cutting won't really stop until we get to between 55 million and 60 million subscribers.
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