T6A.F - TripAdvisor, Inc.

Frankfurt - Frankfurt Delayed price. Currency in EUR
15.99
+0.79 (+5.20%)
As of 11:20AM CEST. Market open.
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Previous close15.20
Open15.59
Bid15.86 x 22700
Ask16.11 x 22500
Day's range15.59 - 15.99
52-week range13.31 - 49.36
Volume1
Avg. volume61
Market cap2.107B
Beta (5Y monthly)1.27
PE ratio (TTM)17.97
EPS (TTM)0.89
Earnings dateN/A
Forward dividend & yieldN/A (N/A)
Ex-dividend date19 Nov 2019
1y target estN/A
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    Google’s Vacation Rentals Targeted by Travel Firms in EU Letter

    (Bloomberg) -- Want the lowdown on European markets? In your inbox before the open, every day. Sign up here.Expedia Group Inc., TripAdvisor Inc. and eDreams Odigeo SA asked the European Union to investigate how Google shows vacation rentals, claiming it unfairly gets a prominent placing above other search results.In a letter to EU Competition Commissioner Margrethe Vestager published online, more than 30 travel firms allege that Google is “favoring its own service in general search results pages” by displaying ads “in a visually-rich OneBox” showing pictures, a map preview, ratings and prices. The display “secures Google’s service more user attention and clicks than any competing service may acquire.”Google was fined in 2017 for how it displayed product ads above search queries and told to offer similar placement to rival shopping comparison services. It will fight that EU decision at a three-day court hearing later this week. Dozens of companies have complained to the EU about how Google search shows competing search services. Regulators sought feedback last year on local search and jobs search services.Google said statement that it is testing a new format for specialized searches in Europe “where people might see a carousel of links to direct sites across the top of search results.”“This is designed to demonstrate the range of results available,” a spokesperson for the company said in an email. “Search results are designed to provide the most relevant information for your query.”The Financial Times reported on the letter earlier on Monday.To contact the reporter on this story: Aoife White in Brussels at awhite62@bloomberg.netTo contact the editor responsible for this story: Anthony Aarons at aaarons@bloomberg.netFor more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P.

  • Google Maps seeks business, transit reviews in new look as it turns 15
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    Alphabet Inc's Google Maps on Thursday launched a redesign that prominently solicits users' reviews and photos of places they visit, seeking to increase its data in a field led by local search apps such as Zomato, TripAdvisor and Yelp. The new look, which coincides with Google Maps' 15th birthday, introduces a "Contribute" tab to a menu at the bottom of the service's mobile app, Google said in a blog post. The move prompted concern from TripAdvisor Inc , which along with Yelp Inc and other companies that feature user reviews on businesses have encouraged antitrust investigations into whether Google has improperly used its dominance in search to popularize its newer tools, such as restaurant comparison.

  • Bloomberg

    TripAdvisor CEO to Brief Staff on Path to ‘Long-Term Growth’

    (Bloomberg) -- TripAdvisor Inc. Chief Executive Officer Stephen Kaufer will brief employees about plans to return the online travel company “to sustained, long-term growth” after the market closes Thursday, according to a memo to staff.The memo, sent by the company’s head of human resources, Beth Grous, also confirmed that there will be job cuts, as reported by Bloomberg on Wednesday. “These actions are never easy, especially when they impact people we know and care about,” Grous said in the memo obtained by Bloomberg. The company is eliminating about 200 employees, or about 5% of total staff, according to people familiar with the move.TripAdvisor’s struggles come as Alphabet Inc.’s Google has launched new, competing travel search tools, while adding its own reviews of hotels, restaurants and other destinations. Google has also crammed the top of its mobile search results with more ads. This has forced many companies, including TripAdvisor, to buy more ads from the search giant to keep online traffic flowing.In early November, TripAdvisor shares plunged more than 20% in one day after the company reported dismal third-quarter results. It said the main challenge was “Google pushing its own hotel products in search results and siphoning off quality traffic that would otherwise find TripAdvisor via free links and generate high margin revenue in our hotel click-based auction.” The shares are down about 46% over the past 12 months.Kaufer acknowledged on the earnings call that “Google has got more aggressive.” “We’re not predicting that it’s going to turn around.”While Kaufer won’t discuss the plans until after market close, and the company declined to comment, people familiar with the plans said the company is preparing for a minor re-branding that could debut as early as next week. The makeover will include a new logo and a stylistic change to the corporate name, shifting from TripAdvisor to “Tripadvisor” with a lowercase “a.” TripAdvisor is also preparing revamped versions of its iOS and Android apps for later this year, the people said.Needham, Massachusetts-based TripAdvisor also plans to increase advertisements and sponsored content on its platform to boost revenues.To contact the reporters on this story: Mark Gurman in Los Angeles at mgurman1@bloomberg.net;Olivia Carville in New York at ocarville1@bloomberg.netTo contact the editors responsible for this story: Tom Giles at tgiles5@bloomberg.net, Molly SchuetzFor more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P.

  • TripAdvisor Cuts Hundreds of Jobs After Google Competition Bites
    Bloomberg

    TripAdvisor Cuts Hundreds of Jobs After Google Competition Bites

    (Bloomberg) -- TripAdvisor Inc. is cutting hundreds of jobs, according to people familiar with the situation, underscoring the company’s need to reduce costs as competition from Google intensifies.The online travel information provider is eliminating about 200 workers, said the people, who asked not to be identified discussing private decisions. The company had just over 3,800 staff at the end of September, according to data compiled by Bloomberg. A TripAdvisor spokesman declined to comment, but pointed to a recent earnings conference call in which the company said it was “prudently reducing and re-allocating expenses in certain parts of our business to preserve strong profitability.”Alphabet Inc.’s Google has launched new travel search tools that compete with TripAdvisor, while adding its own reviews of hotels, restaurants and other destinations. Google has also crammed the top of its mobile search results with more ads. This has forced many companies, including TripAdvisor, to buy more ads from the search giant to keep online traffic flowing.Google’s Search Ad Embrace Crushes Online Travel AgentsIn early November, TripAdvisor shares slumped more than 20% in one day after the company reported dismal third-quarter results. It said the main challenge was “Google pushing its own hotel products in search results and siphoning off quality traffic that would otherwise find TripAdvisor via free links and generate high margin revenue in our hotel click-based auction.”“Google has got more aggressive,” TripAdvisor Chief Executive Officer Stephen Kaufer said at the time. “We’re not predicting that it’s going to turn around.”To contact the reporters on this story: Mark Gurman in Los Angeles at mgurman1@bloomberg.net;Olivia Carville in New York at ocarville1@bloomberg.netTo contact the editors responsible for this story: Tom Giles at tgiles5@bloomberg.net, Alistair Barr, Jillian WardFor more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P.

  • Google’s Search Ad Embrace Crushes Online Travel Agents
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    (Bloomberg) -- Google’s moves to cram the top of its search results with more and more advertising is hammering the online travel industry, one of the company’s biggest customers.Expedia Group Inc. fell the most in 14 years on Thursday and TripAdvisor Inc. dropped the most in two years after the companies reported dismal third-quarter results and laid the blame on Google. Booking Holdings Inc.’s shares dropped 8%, too, wiping out a combined market value of more than $13 billion from the three online travel agents.Google dominates the online search market, with at least three quarters of the market. People use the search engine to research trips, so for at least a decade online travel agents have refined their websites with trustworthy content and easy booking tools to show up high in Google results.This search engine optimization, or SEO, worked well until about five years ago. Around that time, Google began placing more ads on the top of search results, pushing down the free listings. The internet giant also built new travel search tools, which were mostly paid listings, too. This means online travel agents now must pay billions of dollars each year to Google to ensure they show up high in search results and get clicks from travel planners.The online travel industry has been concerned about Google’s changes since at least 2016. But the full impact was felt this week.“Google has got more aggressive,” TripAdvisor Chief Executive Officer Stephen Kaufer said during a conference call with analysts late Wednesday. “We’re not predicting that it’s going to turn around.”Free traffic is “shrinking all the time,” Expedia Chief Executive Officer Mark Okerstrom said the same day. “Google does continue to push for more revenue per visitor. And I think it’s just the reality of where the world is.”The industry has been trying other marketing channels, such as social media and more TV advertising. But Google’s search engine is so pervasive that online travel agents have to keep buying ads from the company to keep traffic coming to their sites.D.A. Davidson analysts wrote that Expedia is exploring alternatives to mitigate its “reliance on search/Google,” but they see “no alternatives that will be able to efficiently ‘move the needle’ from a volume perspective anytime soon.”Carnage in the online travel industry comes as antitrust scrutiny of Google is ramping up in the U.S. State, federal and congressional probes are all underway to determine whether the company violates competition law. One area of concern is vertical search, where Google uses its main search engine to promote its own industry-specific products over those of other companies. Travel is one example where this is happening, along with local search, contractor marketplaces like Angie’s List and shopping-comparison services.Google has been a rising risk for the travel industry for a while, but executives have been generally hesitant to blame it for poor results. The search giant is one of the most important sources of traffic and business for online travel agencies, so they have tried to maintain a good relationship. But this quarter, Google’s impact was so painful that industry executives and Wall Street analysts couldn’t avoid it.“We see these Google changes as a potential headwind to OTA profitability,” Morgan Stanley analyst Brian Nowak said in a note to clients. This trend isn’t going away, and people who want to invest in the online travel sector should do it through Google stock, he added.Booking Holdings, the largest online travel agent, was peppered with questions about Google during a conference call with analysts on Thursday.Glenn Fogel, Booking’s chief executive officer, said the company’s future success will rely on reaching people without Google getting in the way.“What we know is most important is for us to get customers to come to us directly,” he said. Building brand strength and retaining customers better means the company “will not be as dependent on other sources of traffic,” he added.\--With assistance from Ryan Vlastelica, Olivia Carville and Ian King.To contact the reporters on this story: Gerrit De Vynck in New York at gdevynck@bloomberg.net;Kiley Roache in New York at kroache@bloomberg.netTo contact the editors responsible for this story: Jillian Ward at jward56@bloomberg.net, Alistair Barr, Andrew PollackFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.

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    Trip.com Group says getting digital advertising revenues from its new TripAdvisor China joint venture is secondary to the need of providing global and more comprehensive content to its changing customers. Going forward, however, Trip.com Group can be expected to maximize this stream of income. “It does have a lot of great potential,” said the group’s CEO […]

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