Ford is driving head on into the future of electric vehicles.
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Shares of electric car superstar Tesla (NASDAQ: TSLA) stock had popped 2.5% as of 12:10 p.m. EDT Monday after Tesla announced over the weekend that it has activated the "request" button on its cars. FSD is also in a sense a marketing program, because the safer the software appears in the real world, the more likely Tesla owners will be to ante up $10,000 apiece (or $199 a month) to get it activated.