|Bid||975.60 x 593300|
|Ask||975.80 x 208500|
|Day's range||965.40 - 978.20|
|52-week range||791.00 - 1,323.50|
|Beta (3Y monthly)||1.12|
|PE ratio (TTM)||11.58|
|Earnings date||2 Sep 2019 - 6 Sep 2019|
|Forward dividend & yield||0.60 (6.19%)|
|1y target est||1,078.52|
(Bloomberg Opinion) -- Who even knew that WPP Plc still made wire baskets?It’s the basis for a good pub trivia question: former Chief Executive Officer Martin Sorrell built the world’s largest ads company by seeking out a publicly traded business where he could acquire control on the cheap, then use it as a deal-making vehicle to expand. The company he found was Wire and Plastic Products, a maker of wire baskets. In 1985, he bought a controlling stake, and over the subsequent 33 years expanded it into a 16-billion-pound global advertising player.Mark Read, Sorrell’s successor, is on the cusp of selling that business, British newspaper The Times reported on Saturday. I, for one, was flabbergasted to discover that WPP still owned it.It’s an infinitesimally small part of WPP’s business. The 973,641 pounds ($1.2 million) of 2017 sales it generated, the most recent fiscal year filed at Companies House, represented 0.006% of the parent company’s revenue. Or seven seconds of advertising at the Super Bowl halftime, where a 30-second slot costs $5 million.But this divestment isn’t about the money, per se. The company’s continued presence in the WPP stable is emblematic of the bloat which became endemic under Sorrell, whose investments included a 9% stake in publisher Vice Media and 19% stake in Argentinian software firm Globant SA. Read is demonstrating a clean break from the previous era. The message is that there’s no room for sentimentality.He’s earmarked 200 million pounds worth of divestments this year, adding to the 849 million pounds of businesses he sold last year. That excludes the sale of a majority stake in its Kantar market research business, which may close in the next few weeks and could be valued at more than 3 billion pounds. It’s a long overdue streamlining.Divestments alone won’t fix WPP’s problems. Sales in North America, the firm’s biggest market, continue to fall. Read has pushed through the internal mergers of some of his most prominent agencies: J. Walter Thompson has been combined with digital agency Wunderman to form Wunderman Thompson, for instance.Read signaled in an interview with Bloomberg News last week that he wasn’t done with acquisitions either. He tried to indicate that this wasn’t just taking a leaf from the Sorrell playbook, of buying customers and therefore growth.His stated aim is to be more strategic and buy digital capabilities, even in the creative space. That would echo archrival Publicis Groupe SA’s $4.4 billion deal to acquire digital marketing specialist Epsilon in April. It seems the transformation has a long way to go.For his part, Sorrell is building a new advertising holding company, having engineered a reverse takeover of Derriston Capital Plc and rebranding it S4 Capital Ltd. to fuel new deals. I fear it’s an unlikely eventuality, but I do wonder whether Sorrell’s impish side would be tempted to buy Wire and Plastic Products, just to close the loop.To contact the author of this story: Alex Webb at firstname.lastname@example.orgTo contact the editor responsible for this story: Jennifer Ryan at email@example.comThis column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.Alex Webb is a Bloomberg Opinion columnist covering Europe's technology, media and communications industries. He previously covered Apple and other technology companies for Bloomberg News in San Francisco.For more articles like this, please visit us at bloomberg.com/opinion©2019 Bloomberg L.P.
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Sixteen of the world's biggest advertisers have joined together to push platforms such as Facebook, Twitter and Google's YouTube to do more to tackle dangerous and fake content online. The Global Alliance for Responsible Media will also include media buying agencies from the major ad groups - WPP, IPG, Publicis, Omnicom and Dentsu - as well as the platform owners, the group said on Tuesday at the ad industry's annual gathering in Cannes, France. Luis Di Como, executive vice president of global media at Unilever, said it was the first time that all sides of the industry had come together to tackle a problem that had far reaching consequences for society.
iHeartMedia, America’s leading audio company, and WPP, the creative transformation company, today announced the launch of Project Listen to develop next-generation insights, planning and creative capabilities in audio. The two companies will help brands better engage with consumers and win across all audio platforms: broadcast radio, digital streaming, podcasts, smart speakers and live events. Consumer listening is at an all-time high, according to new iHeartMedia research.
WPP (NYSE:WPP) today announced a series of initiatives designed to ensure it is playing its part in tackling pollution from single-use plastics. The company will phase out single-use plastics in its premises by the end of the year. It will no longer buy or provide single-use plastics such as bottles, straws, cutlery and cups in any of its 3,000-plus agency offices and campuses worldwide.
Mirabaud Securities recently put together a list of European value stocks that could offer 50% upside. Here are three FTSE 100 (INDEXFTSE: UKX) stocks that made the list.
(Bloomberg) -- Facebook Inc. and Google have come to dominate the beach front at the advertising industry’s biggest annual gathering in Cannes on the French Riviera, a sign of their ever-growing power in the world of marketing. This year, they face their toughest scrutiny yet.The tech giants have pulled billions of ad dollars away from traditional media as consumers flocked to their platforms. Now a proliferation of objectionable content on their sites threatens to taint the global brands that advertise there. So expect marketing managers to put Silicon Valley executives on the spot at Cannes Lions, a week of events, meetings, speeches and parties by the Mediterranean.The event starting Monday is the ad industry’s Oscars. Executives vie for awards for the most creative campaigns, sign deals and talk shop at lavish parties on the beach. Celebrities will add some glamor, from Grammy-award winner John Legend and film director Alfonso Cuaron to Hollywood star Jeff Goldblum with his jazz band.With the tech giants distracted by the problem of toxic content and concerns over data privacy, the traditional ad agency networks such as WPP Plc and Omnicom Group Inc. will be trying to reassert themselves and recoup marketing work lost in recent years to digital rivals and global consultancies Accenture Plc and Deloitte LLP.Here’s more of what to expect in Cannes:Tech Giants Under ScrutinyFacebook Chief Operating Officer Sheryl Sandberg, Google executive Matt Brittin and YouTube’s vice-president for Europe, Middle East and Africa Cecile Frot-Coutaz are due to speak. Marketing managers want to know what they’re doing about their brands showing up alongside fake news, a live-streamed shooting massacre on Facebook, images of self-harm on Instagram and pedophile commentary on YouTube.“It goes far beyond the direct implications for the brand. It’s actually, what are we funding? There’s much more of an appetite for these platforms to be engaging,” said Stephan Loerke, head of the World Federation of Advertisers, which represents 90 percent of the world’s marketing communication spend.Mad Men Fight BackThe global ad networks will try to regain their swagger after budget cuts at big brands and incursions by new rivals. London-based WPP, undergoing a reboot under new Chief Executive Officer Mark Read, will set up its first stand on the Cannes beach -- a spot typically occupied by companies like Facebook, Alphabet Inc. unit Google and Twitter Inc. -- in a nod to Read’s digital makeover of the ad network. Paris-based Publicis Groupe SA returns to Cannes after skipping last year’s event to spend the money building a new artificial intelligence platform.“We’ve had the year of slightly depressed navel-gazing and we’re going to move into the year of forward-looking, optimistic yet pragmatic problem solving,” said Jim Prior, CEO of Superunion, a brand agency owned by WPP. “It’s going to be sleeves rolled up, looking forward, let’s get on with this.”Climate ChangeHow does an industry whose job is to propel global consumption respond to panic over climate change and environmental destruction? The question is now unavoidable in light of the Extinction Rebellion movement, the international fame of Swedish activist Greta Thunberg and the Netflix documentary series “Our Planet.”“It’s moved from being a zealot’s concern to absolutely mainstream,” said Mark Lund, U.K. Group CEO of McCann Worldgroup, a creative agency owned by the Interpublic Group of Cos. “Brands would be stupid if they didn’t have some view on what it meant for them and their role in ameliorating the problem.”Creativity and DataCannes Lions started as a “festival of creativity” for people who make ads to share ideas and admire each other’s work. It’s morphed into a global event attended by over 10,000 people involved in every aspect of marketing, from data-crunchers who analyze consumer behavior to media buyers trading ad space. This year’s event seeks to bridge the creative and tech worlds to improve collaboration. It includes masterclasses from the likes of Amazon.com Inc., Microsoft Corp. and Adobe Inc. on how to use their data tools.“It hasn’t always been understood why bringing technology to Cannes is so important,” said Wenda Harris Millard, vice chairman of MediaLink, which is organizing the program. “The tech guys are also understanding that creativity only makes them better and more useful.”Sorrell ReturnsAfter a contentious exit from WPP in 2018, the company’s outspoken founder Martin Sorrell is busy expanding his new ad firm S4 Capital Plc and will be back in the Cannes spotlight. Sorrell retains his traditional Friday slot on the main stage, where he’ll be in conversation with Marian Goodell, chief executive officer of the Burning Man cultural organization. He’ll also be chatting with Accenture Interactive CEO Brian Whipple in an Irish pub. Sorrell is back on the acquisition trail, hunting for a data company to add to his nascent business.To contact the reporter on this story: Joe Mayes in London at firstname.lastname@example.orgTo contact the editors responsible for this story: Rebecca Penty at email@example.com, Thomas PfeifferFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.
Britain's mid-cap index slipped on Thursday as Boris Johnson, a prominent Brexiteer, emerged as the clear favourite to succeed Theresa May as Prime Minister after the first round of a ballot of Conservative lawmakers. The FTSE 250 fell 0.4%, its worst day in more than a week.
One of Sir Martin Sorrell’s ex-WPP lieutenants is rejoining his former boss at his new digitally focused marketing services venture, in a move that may stoke further tensions between the two companies. Sky News has learnt that Scott Spirit, who left WPP three months after Sir Martin resigned in acrimonious circumstances last year, is to become chief growth officer at S4 Capital. A statement confirming the appointment of Mr Spirit, who will also join the S4 board, is expected later on Wednesday.
WPP said on Wednesday the sale of a majority stake in data analytics business Kantar is on track and that its full-year outlook was steady. The world's biggest advertising company had shortlisted a series of U.S. buyout funds to submit binding bids for a majority stake in Kantar as it looked to finalise the sale in late June, Reuters reported in May.
WPP (NYSE: WPP) held its Annual General Meeting at noon on 12 June 2019 at the Purcell Room in London’s Southbank Centre. Throughout, the Board and the executive team have worked together closely to position the company for future success. Critically, there is also strong backing for the company’s direction and leadership among our own people.
The collapse of merger talks between Fiat Chrysler Automobiles(FCA) and Renault marks a setback for a tight network of current and former Goldman Sachs' bankers who tried to convince the French political establishment to back the deal. Goldman Sachs had elbowed out FCA's house bank UBS , which was close to FCA's late Chief Executive Sergio Marchionne, to lead on the deal for the Italian-U.S. carmaker.
Today we are going to look at WPP plc (LON:WPP) to see whether it might be an attractive investment prospect...
It was just an entertaining ad: Robert de Niro turns up as a gangster to pull off a Goodfellas-style heist. For all the programmatic data ad agencies use, the creative part still matters. Beancounters such as Accenture Plc, Deloitte Consulting LLC and Ernst & Young LLP have in recent years wrested business away from adland’s incumbents – WPP Plc, Publicis Groupe SA and Omnicom Group Inc. – because of their deep digital know-how. But if they are to grow further, they are going to need to think more seriously about expanding their creative offering, where they have scant presence right now.
Rupert Hargreaves outlines three FTSE 100 (INDEXFTSE:UKX) stocks he'd buy to retire on. As an added bonus, they all yield 6% or more!
Private equity fund Vista Equity Partners has emerged as one of four U.S. bidders vying for a majority stake in WPP's data analytics firm Kantar, two sources close to the deal told Reuters. The world's biggest advertising company and its adviser Goldman Sachs are hoping to wrap up the process in late June and have given Vista access to Kantar's books to carry out due diligence checks, the sources said. Vista, whose private-equity portfolio comprises of mostly software companies, bought U.S. technology firm Apptio last year in a $1.94 billion cash deal.
WPP has shortlisted a series of U.S. buyout funds to submit binding bids for a majority stake in its data analytics unit Kantar as it wants to finalise the sale in late June, four sources familiar with the matter told Reuters. Private equity firms Bain Capital, Apollo and Platinum have made it through to the final stages of the auction along with a fourth undisclosed bidder, the sources said. The world's biggest advertising company held management presentations with the bidders on May 15, one of the sources said, and aims to wrap up the process towards the end of June.
WPP (NYSE: WPP) has been awarded VodafoneZiggo’s strategic marketing and communications brief, following a competitive pitch process. The newly established bespoke multi-disciplinary team, WPP Go One, will work together with VodafoneZiggo and act as the core leadership team for the company’s operations in the Netherlands as it continues to put customer experience at the centre of its marketing and communications activity. This creative, strategic partnership will be partly based onsite at the client and at Amsteldok, WPP’s recently opened campus in Amsterdam, which brings 15 agencies under one roof, giving clients easier access to the breadth and depth of WPP’s talent and expertise.
Want to participate in a short research study? Help shape the future of investing tools and you could win a $250 gift card! The most recent earnings update WPP plc's (LON:WPP) released in December 2018 signalled...
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