Western Union (WU) takes the help of Cash Plus to open its first concept store in Morocco, thus enhancing access to personalized money transfer services and targeting Africa's lucrative remittance market.
CASABLANCA, Morocco, June 26, 2024--Western Union today launched its first "concept store" in Morocco, in collaboration with Cash Plus. Located in the satellite city of Errahma, the store offers a unique, Western Union-branded experience to customers as they send and receive money internationally. The launch also makes it the first Western Union concept store to open in Africa. It marks a significant milestone in the Company’s ‘Evolve 2025’ strategy for the country and the continent.
In the latest trading session, Western Union (WU) closed at $12.26, marking a -1.13% move from the previous day.