196.30 -2.01 (-1.01%)
Pre-market: 6:36AM EDT
|Bid||196.15 x 800|
|Ask||196.60 x 900|
|Day's range||194.13 - 199.57|
|52-week range||147.80 - 199.58|
|PE ratio (TTM)||32.83|
|Earnings date||24 Jul 2018 - 30 Jul 2018|
|Forward dividend & yield||N/A (N/A)|
|1y target est||219.73|
On today's Tech Howl we're talking Facebook restricting ads for gun accessories, Huawei's high-powered MateBook X Pro, and how your old school Nintendo and Genesis games could be worth big bucks.
Soon, the communications manager at a Seattle nonprofit noticed car advertisements on the websites she visited, even for specific cars she had just researched. In December, she bought a new 2018 Subaru Crosstrek. While digital ads that follow users around the web have existed for years, online data and advertising practices are being looked at more closely in the wake of the Cambridge Analytica scandal and Russian meddling in the 2016 U.S. presidential election.
In the social-media age, ad boycotts receive more attention, but that trend hasn’t made them more effective. In the past year or so, several brands have been pressured by consumers and activists to pull their ad spending from controversial outlets. Last spring, a number of brands fled Google Inc.’s YouTube when their ads began running alongside extremist content on the site.
When the first digital data miners churned out the first primitive profiles of advertising readers and viewers a couple of decades ago, the landscape of marketing—the business of promoting your products, services and message to a receptive audience—was transformed. Data about consumers, their tastes and habits, and the ability to manipulate it so that you could target exactly who you were looking for, finally offered an answer to that age-old marketer’s complaint about wasting half the money you spend on advertising but not knowing which half. This application of the digital revolution to marketing not only improved the efficiency of advertising, of course.
Apple (AAPL) has created new privacy tools in its Safari browser that would restrict how companies such as Facebook (FB) collect personal data from iPhone users. Data and ad-driven social media companies such as Facebook need to build user profiles in order to deliver relevant advertising messages to them in what the industry calls targeted advertising.
Bash Facebook (FB) all you want, but the stock not only hit an all-time intraday high earlier today but is flirting with $200 per share. Of 44 analysts with recommendations on Facebook shares, only one had serious reservations. Complain as they may about Facebook's handling of their data, the addictive qualities of social media, and the escalating power of the company, consumers show no signs of voluntarily posting personal photos, information, and opinions.
On September 28, Facebook and Alphabet will be moved out of the Information Technology sector to the Communications Services sector. Since SEC rules require tech funds to invest at least 80% of its assets in tech stocks, tech funds may have no choice but to sell Facebook and Alphabet after the reclassification. About 74% of Facebook and 80% of Alphabet is owned by mutual funds and other institutions that often have similar investment restrictions.
Speaking in an interview on CNBC from the Cannes Lions International Festival of Creativity in France, Spiegel said the company remains focused on the camera and stressed that Snap is a technology company, rather than a media or social-networking service. The CEO said Snapchat’s "friend graph" will help keep Facebook at bay.
It's not just about the features, Spiegel said, suggesting Snap has an ethical advantage over competitors like Facebook.
Everyone, it seems, hates Facebook (FB) these days. The latest evidence: A Monday article in The Wall Street Journal, which notes that despite an early-2018 surge in bad publicity—much of it, to be sure, earned—there’s strong demand for the services of the Barron’s Next 50 company and other digital advertising powerhouses. From Alexandra Bruell’s story: While some brands have pulled back in spending on Google and Facebook due to issues that range from brand safety to performance challenges, ad buys from small and local businesses are more than making up for the cuts, said Vincent Letang, executive vice president of global market intelligence at Magna.