Apple went from AI laggard to leader, says market expert

STORY: At its developers conference in June, Apple announced a slew of AI features under the umbrella "Apple Intelligence," including a revamped Siri and an integration with ChatGPT.

These features will be available only on the latest Apple devices and will be rolled out gradually starting later this year.

Orczyk Sissel believes that could "be a driver of an upgrade cycle", prompting consumers to buy new iPhone models "so they can get those AI features to use in the future."