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On average clothes are worn just 10 times before being thrown away, Electrolux is looking to change that

Electrolux has the goal of making clothes last twice as long and with half the environmental impact by 2030

Video transcript

[MUSIC PLAYING]

VANESSA BUTANI: It's really important to think about the aspect of caring for clothes, because it does have an environmental impact. We know from research that just extending the life of clothes by 9 months can reduce the carbon impact, the water impact, and the waste produced by 20%-30%.

[MUSIC PLAYING]