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Food blogger brings African dishes online

Reuters Videos
Updated

This food blogger is boosting African-inspired content online

Location: Dakar, Senegal

(SOUNDBITE) (English) KARELLE VIGNON-VULLIERME, SOCIAL MEDIA INFLUENCER, SAYING:"I know that my followers really love African food because it's colourful, it's tasteful. I prepare all kind of food, but I know that my followers, when I post African recipes, they really, really react. They like, they comment, they share. I know that that type of content, they really like that."

Karelle Vignon-Vullierme has almost 100,000 Instagram followers

She says 'influencing' is still new to sub-Saharan Africa

"The main thing I think people don't think about when they talk about Influencers is that this is a real job. It's not a 9 to 5 job - I answer messages all day, all night. Ok, this is what I choose to do, but I create content every day for my community. Because they want, I don't know how to say it, I have to feed them with content, and to create that content is 24/7 work."