Intel still has brand recognition, despite earnings miss: analyst

BofA Securities Research Analyst, Vivek Arya, discusses Intel's brand presence.

You can watch the entire interview here.

Key takeaways

00:17: On Intel's brand presence

Video transcript

VIVEK ARYA: They do have the power of incumbency. So what we spoke about really affects more of the cloud service providers. They are the fastest-growing part of the market. So that part of the market, Intel faces the most competitive pressure.

But if you look at parts of the enterprise, you know, Intel has a very strong brand name, very strong presence. There are many enterprise applications where you're really not trying to push the envelope as much. They're not growing that quickly, but still, Intel has incumbency in those parts of the market.