Kraft Heinz exploring sale of Oscar Mayer brand: WSJ

Kraft Heinz (KHC) is reportedly looking to sell its Oscar Mayer brand in a deal valued between $3 billion and $5 billion, according to the Wall Street Journal.

Market Domination Anchors Julie Hyman and Josh Lipton break down what this potential sale could mean for Kraft Heinz's stock valuation.

For more expert insight and the latest market action, click here to watch this full episode of Market Domination.

This post was written by Melanie Riehl

Video transcript

And then there is another potential deal that we gotta talk about.

Shares of Kraft Heinz are watching those as well today.

That's after a report, the company is looking to sell its iconic Oscar Mayer brand.

That's according to the Wall Street Journal which says that Oscar Mayer could go for between 3 billion and $5 billion in a sale.

It's interesting, the shares are not moving much and I don't know if that means that uh you know, investors are not taking terribly seriously or they don't think it's that likely to happen.

Um Kraft Time cheers down a little more than 1% this year.

There is a new Ceo of Kraft Time, Carlos uh Carlos Abrams Rivera who has been sort of looking through the portfolio and trying to figure out what makes sense.

Yeah, you could strategically, you could, you could understand it because it kinda we know the company has kind of been moving with the times are trying to consume, are more interested in health and nutrition, less more concerned we know about sugar and sodium.

So they're making moves there.

And so you in a broader strategic sense, how it could make, make sense, but it doesn't sound like we, we know right now, who might be curious, is that a, is it a pe firm or some food industry giant?

Yeah.

Maybe that's another reason why it's not moving that much.

It's sort of very like, open ended and vague about what, what the outcome of this could be.

We await specifics.

Yes, we do.