Netflix scores deal to livestream NFL's Christmas games

Netflix (NFLX) has announced a deal to bring live-streamed NFL games to its platform. In a historic first, the entertainment giant will stream two live football games on Christmas Day as the company expands into the sports domain.

Yahoo Finance's Alexandra Canal breaks down the details of this new venture.

For more expert insight and the latest market action, click here to watch this full episode of Catalysts.

This post was written by Angel Smith

Video transcript

Let's get to some trending tickers.

We have breaking news out just minutes ago, Netflix pushing further into sports.

The streaming giant announcing a deal to stream two NFL games on Christmas day.

This marks the first time NFL or Netflix TV has licensed the rights to a premier sport and the first time it will show live football.

Yeah, finances.

Ali Canal joins us now with the details on this ally.

Hi, Shana.

Yeah, this is a big announcement and it's a little bit surprising too, especially considering that Netflix has historically said it wants to avoid that investing in traditional live sports.

But clearly this announcement is a big deviation from that co that his quote was always we're not anti sports were pro profits.

And here are the details of this deal.

They will air to double header games Christmas day.

Now it's a three season deal.

So moving forward, they said they will stream at least one holiday game per year as part of that deal.

According to Bloomberg, the company will pay around 150 million dollars per game.

But like I said, this is something that we really haven't seen from Netflix they leaned into sports adjacent content airing different types of programs like the quarterback formula one drive to survive.

We've seen them dip their toe into live programming.

They aired a live version of The Love Is Blind Reunion.

We saw the Netflix C which was that celebrity golf tournament and they recently did announce a partnership with the WWE that will bring the WWE flagship program to the service beginning in 2025.

But even then that and said that the inclusion of that program did not signal a change in its overall sports strategy.

Although analysts across the board have said that Netflix is not going to be able to avoid that sports is really the last frontier when you think about the streaming battle and Netflix has consistently been the leader of streaming.

So it, it makes sense that they would get involved in the NFL in some way.

Well, I'm interested in the impact this might have on their A T offering because live content equals ads in my mind.

Is this indicate that a cheers may not become an option for Netflix users anymore.

That's a really good point and the company is hosting their upfront presentation later today.

So I'm sure that's going to be a big question mark for advertisers.

I mean, certainly an attractive opportunity for advertisers.

You think of something like the Super Bowl where you have ads just flooded and that is where people really watch a lot of the advertising on there.

So that could be a uni opportunity.

We know that Amazon Prime, they aired the Black Friday game and they were able to drive a lot of traffic through advertising through product placements.

Maybe that's something that Netflix could experiment with as well.

But I agree, I think we're going to have to wait and see what details emerge from this.

Um But you know, in linear TV, you have ads in between games, so it could be the same huge opportunity you would think for their ad business.

Absolutely.

Well, I appreciate it as always.

This is a really exciting story.

Thank you for covering it and bringing it to us here.