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Nissan Reintroduces Itself in Its First Super Bowl Ad in 18 Years

TheStreet

Nissan is returning to the Super Bowl, with its first advertisement in eighteen years. Fred Diaz, vice president of Nissan's sales and marketing, explains why now is the right time to come back to the Super Bowl. Diaz says in light of current business momentum and the automaker's product portfolio, Nissan is capitalizing on an opportunity to reintroduce itself to Americans. Unlike many of Nissan's competitors, who are releasing teasers and their actual commercials ahead of time, Diaz explains why the company is choosing not to let viewers see the advertisement until it airs live in the second quarter of the big game. Plus, Diaz reveals what this year's ad says about the direction Nissan's brand is going in and what kind of return on investment he expects from it.