Today, Collective Health announced Alison Worthington has joined its executive leadership team as Chief Marketing Officer. As CMO, Alison will build and lead Collective Health’s marketing efforts to help scale the organization’s mission to transform the future of healthcare. Alison brings with her decades of leadership experience from working for notable brands like Coca-Cola, Method, Microsoft, and Starbucks. In addition to her enterprise experience, Alison built a consulting practice as an interim CMO with startups and growth companies like Ancestry.com, GoPro, and Bragg Live Foods, to pivot business strategy, improve storytelling and create marketing plans. Her experience scaling brands and startups is a key asset for Collective Health as the organization continues its rapid growth, building on the momentum of their recently announced strategic partnerships.