Team Canada unveils Olympic uniforms for Beijing

The centerpiece of the uniform is a convertible parka with multiple options for length.

The sleeves can zip off to make it a vest. There is also a removable bottom section that can be turned into a travel pillow or scarf.

Handy straps on the inside of the jacket allow it to be worn like a backpack also.

Lululemon Chief Product designer Sun Choe describes the philosophy behind the look as the "Science of Feel" and described the sentiments behind the design.

"We believe the better you feel the better you perform and nowhere is that more true than on the world's largest sporting stage," Choe noted at Tuesday's unveiling.