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Walmart launches new 'bettergoods' private label brand

Madison Mills and Seana Smith

Walmart (WMT) has launched a new private label brand called "bettergoods," marking Walmart's largest private brand food launch in 20 years. The company seeks to rival competing brands from Trader Joe's and Whole Foods. The retail giant's new brand is entering a higher-value target demographic with plant-based and "made without" food categories.

Yahoo Finance Anchors Madison Mills and Seana Smith discuss the inflationary pressures driving Walmart's private label launch and whether the retail giant has sufficient demand for the new products.

For more expert insight and the latest market action, click here to watch this full episode of Catalysts.

This post was written by Nicholas Jacobino