BT Offers Bundles as Patterson Seeks Rebound From Outlook Flop

BT Group Plc, still reeling from an outlook for falling profits delivered last week, is counting on a slew of new consumer offerings to lift investor sentiment. The U.K.’s former phone monopoly is pulling the trigger on its unique ability to offer packages of mobile and landline services, two years after the 12.5 billion-pound ($16.9 billion) acquisition of mobile carrier EE. “When you think about it, this is why BT and EE did get together: it was for convergence,” Marc Allera, chief of BT’s consumer division, told reporters, referring to the industry term for bringing together mobile and fixed services.